RETAIL

Photography by Luc Bertrand. French designer Pierre Yovanovitch has a longstanding relationship with Villa Noailles—an art center in Hyères, in ...
Mismatched shapes work together to create a dynamic softness that defines the shop's configuration. Photography by Nate Cook.  When Warsaw-based ...
The jewelry displays are approachable, rather than visible only behind glass. Photography by Krista Jahnke, courtesy of DS Studio.  “Buy jewelry for ...
Projects around the globe not only look good, but also make visitors feel good. Photography courtesy of Bean Buro. Firm: ...
At Jané Winestore, a retail and dining venue in Tarragona, Spain, External Reference and Chu Uroz formed laser-cut aluminum, glass, ...
There’s a new generation of shoppers in China’s large cities. International, fashionable, and with a penchant for luxury, one­-of-­kind goods, they’re the ...

AD Architecture Dresses Up the Trongyee Boutique in Shantou, China

To create rippled reflections at the Trongyee women’s boutique in Shantou, China, AD Architecture clad a ceiling in mirror-polished stainless steel. Photography by Ouyang Yun.

Ever since becoming a foreign-controlled “treaty port” in 19th-century China, Shantou has been open to international trade. When the country began open­ing up in the 1980s, it therefore made sense that this city on the South China Sea, opposite Taiwan, was designated a Special Economic Zone. Yet progress here has been more relaxed and organic than in SEZs such as Shenzhen. Slower development means that traditional
shophouses, three-story brick structures with merchants below and residences above, exist side by side with glass skyscrapers in Shantou’s central district. The relatively low density also means that the COVID-19 outbreak made less of an impact on the population of approximately five million than in the provincial capital, Guangzhou.

Anchoring the main sales floor, a disk in brushed stainless steel slices through a custom limestone table. Photography by Ouyang Yun.

In one of those Shantou shophouses is Trongyee, a high-end women’s boutique. Owner Lu Wang had operated the shop for 20 years when she decided that its offerings—predominantly casual wear, shoes, bags, and accessories from various Chinese and international labels—could benefit from a more appealing brand identity overall. So she looked to Peihe Xie, founder and chief designer of AD Architecture, for a renovation.

Arched doorways demarcate a trio of fitting rooms. Photography by Ouyang Yun.

“To position Trongyee at a higher level,” Xie notes, he developed a concept of evolution, with clever modifications, as opposed to a complete transformation. Certain existing elements, most notably a mezzanine at the rear, have been refreshed not removed. In a sense, it’s similar to the fashion world’s seasonal changes.

Micro-cement on the stairwell to the mezzanine is tinted a different color from the surrounding surfaces. Photography by Ouyang Yun.

Well positioned to attract shoppers, now that they are slowly returning, the boutique presents an open facade to a busy commercial street. The glass storefront, which stretches the full width of the building, does not extend to the maximum possible height, however, creating something of a compressed effect to draw the gaze of passersby deep into the 970-square-foot space. Illumination also plays a part: intentionally dim on the exterior and crisply spotlit on the interior. “As people in Shantou mostly drive, the contrast­ing lighting guides eyes directly in,” Xie says.

A volume surfaced in micro-cement shelters the boutique entry. Photography by Ouyang Yun.

The sole bright spot on the facade is the backlit Trongyee logo emblazoned on a rectangular volume that floats above the front door, like a small marquee. Besides serving as signage, the composition alludes to the geometric forms inside. “Curves and angles interweave to enrich the space visually,” the designer continues. “The vaulted ceiling and arched doorways counterbalance all the straight lines.”

Read next: Illusory Geometries Define this AD Architecture-Designed Office

Polished stainless-steel display fixtures hug the sidewalls, leaving the sales floor open for events. Photography by Ouyang Yun.

Clothing display racks, horizontal bars with equally simple vertical supports, stand against the sidewalls. “The middle of the floor is a flex­ible area that can be used for events,” Xie explains. “Shortly after we handed over the project, Trongyee held its first product launch, for clothing and other accessories by labels including Atelier, Cochains, and Grace Feng.” An arresting focal point amid the openness, a low square slab of rough limestone is intersected by a large disk in brushed stainless steel, slicing halfway across. Functionally, this is a table for showcasing accessories and ma­gazines, but it’s just as much about contrasting forms and materiality.

Outside the fitting rooms is a waiting area. Photography by Ouyang Yun.

Euclidean tropes continue with a crescent-shape cash wrap desk that acts as a loose de­marcation point between the main sales floor and the rear of the ground level, under the mezzanine. Here, a waiting area with a sofa is thoughtfully positioned outside the row of three fitting rooms, each entered via an arched doorway. Farthest back on the main sales floor are the restroom and the staff pantry.

The cash-wrap desk stands at the back of the main sales floor. Photography by Ouyang Yun.

Xie splashed the rear staircase up to the mez­zanine—home to a sales salon and an office—with a dramatic shade of red. Coating the steps and walls, it seems to emit a pink aura, thanks to light bouncing off the unusual ceiling treatment. Because of the limited headroom under the mezzanine, just 7 feet 3 inches, he camouflaged the surface with wavy mirror-polished stainless steel. “The rippling patterns both expand and blur the boundaries of the space,” Xie notes.

Cabinets hold additional merchandise. Photography by Ouyang Yun.

The red is micro-cement, the same finish found, in shades of gray, dominating the rest of the boutique. Standing out against the monochromatic floors, walls, and ceiling vault, the red and mirrored surfaces produce intriguing shimmers and halo effects that come alive as they reflect the movement of shoppers. 

Stair balustrades are frameless low-iron glass. Photography by Ouyang Yun.

Although those shoppers have been scarce of late, Xie is optimistic. As the slowdown ends, longtime Trongyee customers may be itching to get out and heed the message in the boutique’s name. It translates roughly as: Beautify yourself through clothing.

Project Team: 
Shantou Anbai Household Building Materials Co.: Construction Materials.


Product Sources: Quanzhou Shangxiang Culture and Art Co.: Custom Table (Sales Floor). Throughout: Topciment: Ce­ment. Oikos: Paint. SAT: Lighting.

Read next: AD Architecture: 2018 Best of Year Winner for Firm's Own Office

Believe it or not, Peter Marino designs three to seven Louis Vuitton shops a year, each different. “With every one, ...
PVD-coated stainless steel panels create dimension and light across the ceiling of the entry. Photography by Dirk Weiblen. When Réel ...
Solid pine shelving displays vintage ads for the products, printed in magazines and newspapers during the first half of the ...
Seeposh pendants hang above a bar and custom table with Senchuan dining chairs. Photography by Peter Dixie/LOTAN. When does an ...
These three concept stores around the globe bring their own unique flavors to the table. Photography by CreatAR Images. Firm: Wutopia ...
At first glance, the French Colonial buildings in Vietnam appear typically European: ornate balconies, porthole windows, wooden shutters. Yet further ...
Until recently, those in the market for port, Madeira, muscat, or vinho verde had to use a computer to visit ...
The exterior of Sandqvist’s flagship boutique in the heart of the Marais. Photography by Jakob Ericsson. Swedish handbag brand Sandqvist’s ...
Residential touches in the retail space. Photography by Stephen Busken. Accessories and interiors can have a sympathetic relationship. Witness Sonia ...
Wood flooring from France, Italian-fabricated engineered stone, exotic natural stone from around the globe. Offering these in showrooms around Mexico, ...
To celebrate the Chinese New Year—today marks the start of the Year of the Rat—we’re highlighting the innovative, eye-catching design taking ...
Marketing its delicate necklaces, earrings, bracelets, and rings, all in 18-karat gold, to the professional “gentlewoman,” fledgling company YIN Fine ...