Salon Style: Bergdorf Goodman's Shoe Department by John Rawlins

PROJECT NAME Bergdorf Goodman Shoe Department
FIRM Rawlins Design
SQ. FT. 6,000 SQF

After seven years as design director at Bergdorf Goodman in New York, John Rawlins developed a sixth sense about the style expectations of carriage-trade customers. He put that knowledge into practice when, wearing his other hat, at Rawlins Design, he came back to renovate the shoe department. Charged with creating a near-residential eclecticism, he divided the 6,000 square feet into five salons in addition to uncovering a penthouse-worthy Fifth Avenue-facing window that had been hidden for decades.

He sprinkled each salon with plush upholstery and quirky accessories. Inventive displays-from Italian vintage tea carts to shagreen-covered cubes and an adjustable brass étagère-afford impromptu merchandising. In the pair of VIP shopping suites, he ramped up the glam factor with pearlized resin doors, opalescent wall covering, and white-onyx tabletops.