White Arrow Reimagines a Model Unit in Brooklyn Tower as a Design-Forward Home

The Arc armchair by Moving Mountains punctuates the living space with rich wood tones and linen upholstery. Photography courtesy of White Arrow.

The tallest building in Brooklyn, the residential Brooklyn Tower designed by Kohn Pedersen Fox in the borough’s downtown area, offers 68-stories of luxury living. Breathing life into the interior units planned by Catherine Newman, local design firm White Arrow created a model suite that highlights the refined architecture of the building with a touch of playfulness—one of several completed by the team in different styles. “We’re very connected to the local design community,” Keren Richter, White Arrow co-founder and creative director says, noting that her background in fine arts influences her collective style. By working with and sourcing pieces from local makers and artisans, White Arrow incorporated natural materials in simplified silhouettes to fashion a rarefied, lived-in aesthetic for this model unit.  

White Arrow created a design that complimented the kitchen cabinetry, counters, and flooring implemented by Newman. Photography courtesy of White Arrow.

“We wanted to play with this cozy, layered, and sophisticated vibe,” Richter explains. Using lacquered brass, commissioned bespoke wallpaper, and noble neutrals as accents, the wooden furniture throughout command attention, such as the vintage Børge Mogensen dining chairs and custom Swedish-modernism-inspired table. With curvilinear elements and a distinct order to each space, the combination of whimsy, sophistication, and a considered palette show the possibilities within each unit to become a home that’s as luxurious and eclectic as the surrounding locale.

Lightweight chairs surround the statement-making table. Photography courtesy of White Arrow. 
A vintage painting hangs above the credenza by EthnicraftPhotography courtesy of White Arrow. 
Richter describes the bed in the primary bedroom as a "chunky, matte oak, monumental" piece of furniture. Photography courtesy of White Arrow. 
Leather and tan accents form a cohesive thread in the second bedroom. Photography courtesy of White Arrow. 



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