Bibilee by MOC Design Office: 2020 Best of Year Winner for Small Fashion Retail

Photography by Nie Xiaocong.

For a women’s fashion pop-up inside Upperhills, an upscale mall that features a Muji Hotel, the MOC Office Design team turned to an unexpected everyday material: the tin foil typically used in cooking. The wafer-thin silvery sheets were crumpled by hand, giving them a textured appearance that resembles creased fabric, then surfaces were swathed in them—from the feature wall to the clothing racks. Furthering the pleating motif, a mainstay of Bibilee’s architectural garments, gray folded curtains encircle the changing pods. Elsewhere in the 1,100-square-foot temporary space, countertops are stainless steel and panels of OSB, whitewashed to reveal their
texture, clad square display podiums. It’s all deliberately subtle and understated—a perfect, err, foil, to the setting’s pops of International Klein Blue, the brand’s
signature color.

Photography by Nie Xiaocong.
Photography by Nie Xiaocong.

Project team: Wu Xiuwei; Liang Ningsen.

> See the full list of winners and honorees from Best of Year 2020

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