PlotCreative Draws on Tradition to Create CJ GO Noodle Shop Outpost

A host desk of copper-coated stainless steel and powder-coated plywood, and a stainless-steel digital display menu, greet guests at the entrance. Photography courtesy of PlotCreative Interior Design.

Noodles are one of the most ancient of foods, and one of the most modern. Articulating that mix of old and new was on the mind of PlotCreative Interior Design director Oscar Chan when the Crystal Jade GO brand of noodle shops asked him to conceive a new outpost in Kennedy Town on Hong Kong Island.

The back kitchen is clad in tiles by Elegante International Limited. Photography courtesy of PlotCreative Interior Design.

Chan and his team looked to the traditional Chinese Siheyuan courtyard house for a circulation route for the 2,000 square feet. Guests step in and see a digital menu which separates the dining area like courtyard screens of old. Lights throughout hang like lanterns among ersatz eaves engraved with logos and dumpling patterns.

The domed walls are 3-D printed glass with an emerald green back coating, while the high tables are custom. Photography courtesy of PlotCreative Interior Design.

“The biggest challenge,” Chan says, “was the site’s low ceiling.” To imply height, Chan painted ribbons using the brand’s colors, including bright orange and yellow—another old design trick that here looks utterly modern.

Powder-coated metal tubes reference eaves of the traditional Siheyuan courtyard, engraved with the GO brand logo. Photography courtesy of PlotCreative Interior Design.
A custom screen of copper-coated stainless steel, orange powder-coated metal, and glass sits near the kitchen. Photography courtesy of PlotCreative Interior Design.
Symmetrical ovals on a field of emerald green form the façade. Photography courtesy of PlotCreative Interior Design.
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