The New Design Project Goes Tastefully Playful for Chip Cookies & Cream’s West Village Shop
December 22, 2019
By Elissaveta M. Brandon
With its newest outpost on Bleecker Street, Chip Cookies & Cream confirms its taste for playfulness and sinuous forms. Designed by Brooklyn-based studio The New Design Project—which is also behind Chip’s Long Island City store—the West Village bakery features a curved bar and terrazzo-topped counter that snakes through the space, culminating in a seating corner with brown velvet bench cushions and Scandi stools. Enlarging the 600-square-foot space is a trio of arch-shaped mirrors.
As Fanny Abbes, The New Design Project’s creative director, explains, “We once again used curved architectural forms evocative of the Chip logo and paired them with a color palette of biscuit beiges and chocolate browns to create a warm and comforting aesthetic, reminiscent of the cookies themselves.”