Jeff Koons doesn't box, but his Popeye did inspire Jab, the 7-foot-tall fiberglass sculpture at Rumble, a New York fitness center specializing in boxing-inspired classes designed by Bright Architecture. “It was us rethinking the Instagram moment and branding opportunities,” Nathan Bright explains of the artwork and the entire 14,000-square-foot, five-story project, which includes concrete bleacher seating, two fitness studios, luxury women’s and men’s locker rooms, and a full-floor office for staff, in an environment that feels more gallery than gym. Also “gramable” are the 72 pairs of gloves backing the streamlined reception desk.
Bright Architecture Kicks New York Fitness Center Rumble into High Gear
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