Every gamer has dreamed of stepping into their favorite animated world. While that’s not possible—at least not yet—visitors to the GameOn Exhibition and Festival in Shenzhen, China, got closer than most last year. PleasantHouse Design and Intact Studio’s design for the festival, organized by Blooming Invest and the Barbican Centre London, created an almost 50,000-square-foot pixilated maze for attendants to conquer as they played 150 classic arcade, console, and virtual reality games.
A concave-convex structure, with a palette of mapping plains, enticed entrants. Once inside, rooms and furnishings seemed to be constructed out of large-scale pixels. “We made a visual extension based on the information transmission,” says PleasantHouse chief designer Juze Yang. “It’s very important to resonate with the feedback between the visitors and creators. And then the resonation became the key element of the design.”
And the game didn’t end once visitors reached the gift shop: Most of the cubic furniture and design elements were intended for reuse in future exhibitions, or could even be leveled-up into public decoration.