The misty mountains of Nara, Japan are known for their ancient temples, sacred deer, and the Horiuchi Fruit Farm, in operation for over a hundred years. It’s a long way from Osaka’s booming Grand Front redevelopment complex of hotels, residential towers, and shopping centers. After building a café showcasing its goods near the farm, Horiuchi wanted to bring the fruits of its harvests to city dwellers and called upon Yagyug Douguten to devise a plan.
“We were inspired by the greengrocer's distribution sites,” says designer Fumitaka Suzuki, and that inspiration bore an ersatz truck parked in front of a small café serving fruit-forward delicacies such as caprese sandwiches with strawberries instead of tomatoes; fruit-and-cream-filled ice cream cones; and a variety of refreshing fruit punches.
Yagyug fashioned wheels for the truck from Nara’s Yoshino cedar trees. “It connects the farm and the shop,” says Suzuki. “It is also an expression of tracing the memory of the land, where Osaka’s former freight station used to be before the redevelopment.” With lines regularly stretching out the mall’s door, the team is clearly on a roll.
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