For women, by women. That’s a guiding principle behind the new gynecology and wellness platform Tia. The app, which provides all manner of health information and data tracking in a millennial-focused manner (think extensive emojis), launched in 2017. Then, earlier this year, the startup opened its first IRL clinic, in New York, designed by a woman, of course. The Lab at Rockwell Group principal Melissa Hoffman and her team conceived its 3,000 square feet—which include a living-roomlike waiting area, four exam rooms, and a flex space for yoga classes or guest speakers—to reflect Tia’s focus on inclusion, empathy, and innovation. They also commissioned a roster of female artists for lively murals, mosaics, wallpapers, and robes. As for the name, tia is the Spanish word for aunt, often the person who’s easiest to talk to.
The Lab at Rockwell Group Designs Tia's First IRL Clinic in New York City