Three young Germans opened a food truck in Aoyama in 2014, dishing up sausages and Bergbaum, Hafenstoff, and Edelweiss draft beer brewed in-house. Five years later, the trio have 14 locations, including a new one tucked into a shipping container in a prime location near the Toyko Dome stadium.
With only 25 square feet, I In partner Yohei Terui had little space to work with. “We used a mirror to make the inside space look as big as possible,” he says. It also reflects the juicy sausage-shaped neon sign. “I really like the complex shape with the very rough, wood background.”
It’s all about the beer, though, served at a custom oak bar and oak tables with steel warmed up by copper accents. “We tried to make a strong advertisement for it from outside,” he says, “with the luminous spherical beer servers,” shining like beacons through the container’s glass doors. It’s enough to make your mouth water. And that’s no mistake: Schmatz is German onomatopoeia for the noise of smacking your lips in delight.