|PROJECT NAME||Teads Madrid Office|
|SQ. FT.||5,200 SQF|
Global media platform Teads might be a truly 21st-century enterprise, masterminding online ads that reach more than one billion eyes each month, but its new Madrid office is more Mad Men than Blade Runner. Which is not to say the 5,200-square-foot space is a museum piece. Instead, local firm Stone Designs breathed new life into the 1950s-era building. “The biggest challenge,” firm founder and designer Cutu Mazuelos explains, “was to bring back its original value after more than 60 years of remodels.” Which, he adds pointedly, “had not in any way preserved the building’s essence.”
Airy, custom furnishings telegraph mid-century modernism while imbuing the style with a contemporary sense of ease. Ample storage units utilize linoleum, wallpapers, and expanses of oak to keep the workspaces tidy. Meeting areas morph into lounges via casual arrangements of loveseats and armchairs. For a more literal dose of mid-century design, a pair of vintage George Nelson clocks from the client’s personal collection look back to the future.