Tochka Design Studio Channels Nightclubs for Cycling Studios in Russia

PROJECT NAME Rock the Cycle
FIRM Tochka Design Studio

Music and motion define nightclubs. For two Rock the Cycle studios in Russia, Tochka Design Studio channeled that energy. “Rhythm is important during lessons,” art director Ivan Mirolyubov says. “Just like music should be catchy, we wanted catchy interiors.” In Moscow, bright yellow accentuates unfinished concrete walls. The hue adorns shelving, graphics, bikes—even a training area’s ceiling. But in Saint Petersburg, smaller square footage called for a more muted approach—neon signage mixes with neutral ceramic tiles. For both locations, Tochka focused on encouraging fitness with unique design solutions.

The cycling area in Moscow. Photography by Anton Lichtarovich. 
The men's changing room in Moscow. Photography by Anton Lichtarovich. 
The reception in Saint Petersburg. Photography by Sergey Krasyuk.
Reception area in Moscow. Photography by Anton Lichtarovich. 
Cycling studio in Saint Petersburg. Photography by Sergey Krasyuk.
The entrance to a changing room in Moscow. Photography by Anton Lichtarovich.  
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