|PROJECT NAME||Baltic Club|
|SQ. FT.||400 SQF|
A successful store needs its customers to linger and wander. For the second outpost of Montreal stationery shop Baltic Club, architecture firm IvyStudio encouraged shopping and exploring. Working with a 10-feet-wide space, architects Philip Staszewski and Gabrielle Rousseau inserted curving, playful displays inspired by the company’s wares. The design of the additions led to a distinctive experience, despite it being a small shop.
“We wanted to create a unique world in this ordinary commercial space,” Staszewski writes. Display platforms snake along a wall, elevating the paper and office products. Those displays, steel shelves, walls, and a trio of cylindrical pedestals all got coats of paint in three shades of peach. “The idea was to create an ambiance,” Rousseau adds.