| PROJECT NAME | Visionary |
| LOCATION | Hong Kong |
| FIRM | CREAM |
| SQ. FT. | 46,000 SQF |
How better to market apartments in the concrete jungle than with an urban garden? To ink contracts with potential buyers for the more than 2,000 units at a new luxury high-rise before they’re complete, the real-estate developers behind the project commissioned the firm supervising the interiors to design a separate sales facility. Creative director Antony Chan responded with a space that invites visitors to contemplate the pleasures and joys of nature.
The 46,000 square feet center on a Zen-like indoor oasis with islands of potted trees and grassy hillocks edged in smooth black river stones. Overhead, suspended honeycomb aluminum “poetically represents a blue sky,” Chan explains. Undulating hallway walls are lit from both above and below. “Curves convey a sensuous, scenic, and enchanting promenade through the galleries,” he adds. A straight hall, meanwhile, has shiny panelized walls and, hanging overhead, successive layers of shapes that, taken together, give a cloudlike effect—picture a stage-set flat, turned upside down. In a multimedia lounge, a pair of plant walls flank a projection screen. Ottomans are scattered about in front, upholstered embodiments of the soft sell.
Photography: Courtesy of CREAM.
