Jerry Helling, President of Bernhardt Design, to Speak On the Importance of Original Design
Jerry Helling, President of Bernhardt Design and newly elected President of Be Original Americas, will speak about the importance of original design in our daily lives and why economically, ethically and environmentally, it needs to be protected and invested in for the future of design. Sponsored by IIDA, Helling will explore a world without original design – a world without excitement, originality and inspiration.
Be Original Americas, founded in 2012, is committed to educating, informing and influencing designers, businesses, and the greater public on the value of purchasing authentic designs. The goal is to elevate the discussion so that all who appreciate good design also understand the economic, social, and ethical reasons to support the creators and manufacturers of original, authorized design, thereby ensuring its future.