Patricia Urquiola, designer and architect, was born in Oviedo, Spain. She now lives and works in Milan where she runs Studio Urquiola. Her work is widely known to be playful and poetic, yet pragmatic and functional, a creative combination that is the magic behind her work. She comes and goes through conventional time—rethinking, reinventing, and creating new. The effect is a powerful reminder of the past and exploration into the now, always creating a new experience for the user.