Greg Keffer

Greg Keffer

Greg Keffer, courtesy of Rockwell Group.

Firm : Rockwell Group .


Location : New York, NY.


Bio : Greg Keffer is a Principal and Studio Leader at Rockwell Group, where he oversees a wide variety of project types including hospitality, retail, residential, and workplace environments. Greg's combined strengths in architecture, interiors, graphics and branding allow him to develop innovative and holistic design solutions for a global roster of clients. Current projects include luxury projects such as the new Trump Hotel in Rio de Janeiro and Tower D at Hudson Yards, innovative restaurant concepts such as Chefs Club in New York, as well as large scale developments like the Battersea in London and the MGM in Cotai. Recently, Greg led design of NeueHouse , a private co-working collective in New York City that offers an innovate space for thought leaders in a variety of creative industries. Prior to his tenure at Rockwell Group, Greg was Design Director at Jeffrey Beers International and a Principal at STUDIOS . Greg is a graduate of Ball State University in Indiana.


Completed Projects :

Built Upon A Dream: Atlanta's National Center For Civil And Human Rights

Working It: Rockwell's Neuehouse Is More Club Than Office

Maui Wowee: David Rockwell Designs Andaz's First Resort

Falling Water: Rockwell Group Transforms An Old Mill In Upstate New York

Fit For A Queen: Rockwell Group's W Paris-Opéra

A&D Working For The Greater Good: Mass Design Group

Curtain's Up: Yotel Comes To NYC's Theater District

Shall We Dance? David Rockwell Brings Movement To Las Vegas' Cosmopolitan

David Rockwell's Andaz Rocks Wall Street


In the News

Rockwell Group Snags Two Tony Nominations

IIDA Awards: Rockwell Group Europe's W Paris-Opéra

Rockwell Group's "Play Work Build" Opens At National Building Museum

Rockwell Helps New Festival With Set Design And Talent

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