Calling all NYC creatives, a new photography studio has opened shop and it’s already hosted brands like Ralph Lauren, One Kings Lane, and Kiehl’s during its soft launch. Swift Studios, located on Broadway in the heart of the Flatiron district, is a new photography, event, and creative space founded by former magazine editor and stylist Erin Swift and fashion entrepreneur Anna Livermore. Designed in collaboration with Brooklyn’s Studio Den Den, the 12,000-square-foot floor-through space—lit by expansive windows on all sides—is a first-of-its-kind experience, as suited to meetings and co-working as it is to photoshoots proper.
A curvaceous sunken lounge and café bolster reception, while beyond is a rich ecosystem of studios. There are twin mini studios with window walls, a 1,700-square-foot studio with a cyclorama ideal for fashion shoots, and a 525-square-foot spa bathroom with a soaking tub, an extra-large rainhead shower, and three vanities including one faux sink. For food and lifestyle content, there is both a working prep kitchen and a 1,200-square foot shooting kitchen with sleek GE appliances, Caesarstone countertops, handmade Fireclay Tile, Boxi by Semihandmade cabinetry, Benjamin Moore paints, and Hennepin Made lighting. The standout, however, is the colonnade, a sunlit corridor with architectural arches just begging for a runway show. Throughout, the design is contemporary, effortless, and adaptable to a range of aesthetics. “It was our mission to create a beautiful space that makes it easy for creatives to create,” explains Livermore. Another plus: The studio is associated with The Prop Workshop, located in the same building just a few floors above, making it a one-stop shop.