Centered around the relationship between humans and hounds, Gensler’s 11,230-square-foot American Kennel Club Museum of the Dog in New York boasts a winning logo in the form of “Arty,” an obediently expectant blue pup. He’s part of a holistic brand program that uses colorful signage, wayfinding, and print materials to help give new life to an extensive collection of canine-related art and artifacts in a modern environment. He also makes a virtual appearance in the museum’s smartphone app, which features augmented-reality experiences. These include a kid-friendly scavenger hunt led by Arty that encourages visitors to find objects and images throughout the museum. Good dog!