There’s a new kid on the block. Make that a significant corner on Melrose Avenue in the heart of L.A.’s West Hollywood design district. But Ben Soleimani, owner of the 5,000-square-foot eponymous showroom, is hardly a newcomer to the design world. He has dealt in high-end rugs for the past 30 years. Now, he’s created a full line of furniture and some accessories—all of it contemporary, all of it solid. He’s also curated a tight collection of fabrics: Italian leathers, Belgian linen, tweeds, and velvets, available as cut yardage as well as upholstery options for his pieces.
Here’s the good news. Everything is available for immediate delivery as Soleimani maintains a huge warehouse in DTLA. Here’s the better news: Pricing is incredible. Next up is a counterpart in New York. Within the next 18 months, he’s aiming for a total of 10 showrooms.