For designer Richard Hutten, helming the art direction for the Freedom collection by Dutch manufacturer Carpet Sign meant showcasing the extreme possibilities of robot-assisted rug production. The Droog co-founder was tapped by the manufacturer to enlist his native country’s foremost creative talents, who in turn unveiled their wool-based creations at this year’s Salone Internazionale del Mobile in Milan. Among them: Jólan van der Wiel’s tufted Tropical Tapestry, which forewarns of climate change; Wim Bos’s Pagoda, a riff on Chinese architecture; and Hutten’s own Rainbow Mountains, its computer-generated gradient evoking the Peruvian landscape. Rianne Makkink and Jurgen Bey of Studio Makkink & Bey contributed QR, which accesses an online gallery when scanned; Sabine Marcelis baked up Donuts, an aptly titled grid of circles; and MVRDV’s Jacob van Rijs produced Puzzle, which interlocks different scrap material in each iteration.
Dutch Manufacturer Carpet Sign Uses Robots to Showcase the Possibilities of Rug Design
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