Art direction, product design, and photography are the respective specialties of Jan König, Jonas Lang, and Jakob Weth. But the trio has found common ground as Rrudi, shorthand for “rudimentary,” an allusion to starting from scratch. Among their first lines is Get Lit, a limited edition of illuminated wall sculptures informed by pop art illustrations and neon signage. The quirky graphics are printed on polymethacrylate that is CNC-milled. An aluminum profile outlines the contour, and then LEDs dimmable by remote control are mounted on MDF and slid inside. Each is self-descriptive: Banana, Egg, Cheesy, Snake, and Okay.
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