Hufft and Baldwin Team Up for Prairie-Themed Denim Pop-Up in NYC

The birch-plywood tables as shipping container. Photography by Lance Flores.

The dressing silo. Photography by Lance Flores.

Birch-plywood display tables. Photography by Lance Flores.

For the New York stop of the Baldwin pop-up by Hufft, denim rivet–inspired neon rings and hundreds of wheat stalks occupied the temporary storefront’s window. Photography by Lance Flores.

The pop-up lasted for seven weeks in New York. Photography by Lance Flores.

The concept was "pasture in the city." Photography by Lance Flores.

All components fit into three crates to ship around the country. Photography by Lance Flores.

The pop-up's references include Midwestern barns, neon, and Donald Judd. Photography by Lance Flores.

The pop-up is now a permanent store in NYC. Photography by Ryan Strong.

The pop-up is now a permanent store in NYC. Photography by Ryan Strong.

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