ShopWithMe's Pop-Up Concept Creates an Entirely New Retail Paradigm

For the debut appearance of Giorgio Borruso Design’s pop-up ShopWithMe, its integral technology was customized to market Toms Shoes and Raven + Lily in Chicago. Photography by Benny Chan/Fotoworks.

A thermoplastic membrane forms the ceiling. Photography by Benny Chan/Fotoworks.

The pop-up stood for a month in Pioneer Court, site of the city’s first trading post. Photography by Benny Chan/Fotoworks.

Merchandise information appears on both the touch-screen monitors and the interactive glass tops of tables. Photography by Benny Chan/Fotoworks.

LCD monitors front com­ponents that can extend to serve as shelves displaying product information. The shelves can be programmed to extend another 2 inches when the browsing history from the ShopWithMe app picks up that a passerby may be interested. Photography by Benny Chan/Fotoworks.

Powder-coated aluminum frames the poly­carbonate of the window wall. Photography by Benny Chan/Fotoworks.

To create four fitting rooms, wool felt enclosures are computer-controlled to descend or ascend. Photography by Benny Chan/Fotoworks.

Floorboards are engineered hickory. Photography by Benny Chan/Fotoworks.

Aluminum panels for the exterior were perforated, then painted. Photography by Benny Chan/Fotoworks.

The dome contains a virtual-reality environment. Photography by Benny Chan/Fotoworks.

ONLINE EXCLUSIVE. Photography by Benny Chan/Fotoworks.

ONLINE EXCLUSIVE. Photography by Benny Chan/Fotoworks.

ONLINE EXCLUSIVE. Photography by Benny Chan/Fotoworks.

ONLINE EXCLUSIVE. Photography by Benny Chan/Fotoworks.

ONLINE EXCLUSIVE. Photography by Benny Chan/Fotoworks.

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