8 Projects by Gensler's Brand Design Division

Vinyl infographics were used to create an 11-stop marketing tour through a newly available, vacant office building—and helped snag a tenant in San Jose, California by Gensler. Photography by Ryan Fetters.

Vinyl infographics were used to create an 11-stop marketing tour through a newly available, vacant office building—and helped snag a tenant in San Jose, California by Gensler. Photography by Ryan Fetters.

Collaborative environments signaled by intersecting layers of vinyl riff on tech-sector office design at the University of East London, United Kingdom by Gensler. Photography by Morley von Sternberg.

Vinyl infographics were used to create an 11-stop marketing tour through a newly available, vacant office building—and helped snag a tenant in San Jose, California by Gensler. Photography by Ryan Fetters.

Vinyl infographics were used to create an 11-stop marketing tour through a newly available, vacant office building—and helped snag a tenant in San Jose, California by Gensler. Photography by Ryan Fetters.

Collaborative environments signaled by intersecting layers of vinyl riff on tech-sector office design at the University of East London, United Kingdom by Gensler. Photography by Morley von Sternberg.

Collaborative environments signaled by intersecting layers of vinyl riff on tech-sector office design at the University of East London, United Kingdom by Gensler. Photography by Morley von Sternberg.

Collaborative environments signaled by intersecting layers of vinyl riff on tech-sector office design at the University of East London, United Kingdom by Gensler. Photography by Morley von Sternberg.

A revamp of one of the city’s oldest hotels includes full-height vinyl wall coverings depicting urban life, as seen through the lens of photographer Jim Krantz in New York by Gensler. Photography by Chris Pane, courtesy of Gensler.

A revamp of one of the city’s oldest hotels includes full-height vinyl wall coverings depicting urban life, as seen through the lens of photographer Jim Krantz in New York by Gensler. Photography by Chris Pane, courtesy of Gensler.

A revamp of one of the city’s oldest hotels includes full-height vinyl wall coverings depicting urban life, as seen through the lens of photographer Jim Krantz in New York by Gensler. Photography by Chris Pane, courtesy of Gensler.

Chartreuse accents mingle with black, white, and tinted vinyl depictions of pixels and binary code in San José, Costa Rica by Gensler. Photography by Richard Hammond.

Chartreuse accents mingle with black, white, and tinted vinyl depictions of pixels and binary code in San José, Costa Rica by Gensler. Photography by Richard Hammond.

Chartreuse accents mingle with black, white, and tinted vinyl depictions of pixels and binary code in San José, Costa Rica by Gensler. Photography by Richard Hammond.

Chartreuse accents mingle with black, white, and tinted vinyl depictions of pixels and binary code in San José, Costa Rica by Gensler. Photography by Richard Hammond.

Walls feature vinyl patent drawings at Texas Medical Center’s incubator for digital-health and medical-device companies in Houston, Texas by Gensler. Photography by Shau Lin Hon.

Walls feature vinyl patent drawings at Texas Medical Center’s incubator for digital-health and medical-device companies in Houston, Texas by Gensler. Photography by Shau Lin Hon.

Walls feature vinyl patent drawings at Texas Medical Center’s incubator for digital-health and medical-device companies in Houston, Texas by Gensler. Photography by Shau Lin Hon.

Walls feature vinyl patent drawings at Texas Medical Center’s incubator for digital-health and medical-device companies in Houston, Texas by Gensler. Photography by Shau Lin Hon.

At a coworking space for tech start-ups, computer-programming icons indicate work areas, while a massive cheeseburger signals the kitchen in London, England by Gensler. Photography by Rueben Derrick.

At a coworking space for tech start-ups, computer-programming icons indicate work areas, while a massive cheeseburger signals the kitchen in London, England by Gensler. Photography by Rueben Derrick.

At a coworking space for tech start-ups, computer-programming icons indicate work areas, while a massive cheeseburger signals the kitchen in London, England by Gensler. Photography by Rueben Derrick.

At a coworking space for tech start-ups, computer-programming icons indicate work areas, while a massive cheeseburger signals the kitchen in London, England by Gensler. Photography by Rueben Derrick.

Frosted acrylic and tinted stainless steel are among the materials uniting the 8 million-square-foot commercial complex in New York by Gensler. Photography by Chris Leonard.

Frosted acrylic and tinted stainless steel are among the materials uniting the 8 million-square-foot commercial complex in New York by Gensler. Photography by Chris Leonard.

Frosted acrylic and tinted stainless steel are among the materials uniting the 8 million-square-foot commercial complex in New York by Gensler. Photography by Chris Leonard.

Whimsical graphics transform a temporary space for three newly acquired brands into a unified headquarter in Santa Clara, California by Gensler. Photography by Jasper Sanidad.

Whimsical graphics transform a temporary space for three newly acquired brands into a unified headquarter in Santa Clara, California by Gensler. Photography by Jasper Sanidad.

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