Urja Dave | March 01, 2012 |0 Comments
Liverpool Interlomas, a one-stop-shop department store located outside Mexico City, stands out with its futuristic inspiration and white, winding architecture. Designed by FRCH Design Worldwide, the three-level store combines key evolutional elements and the family-focused mission of Liverpool Interlomas with a strong fashion angle.
The firm incorporated the department store's pink brand color with black to make a chic style statement, over-scaled visuals for pops of "wow" and "smart curves, creating a dynamic journey through the store," said Peggy Kennedy, the brand's chief marketing officer.
With a material palette based on fashion and nature, FRCH created a natural gradation: the fashion floor is dressed in chic black and white; the kids/sports level is sprinkled with bright colors against wood tones; and the third floor continues with warming woods ending with a natural, sky-lit ceiling.