Muti Randolph Creates an Immersive Experience for SoHo Shoe Emporium Galeria Melissa

Galeria Melissa, by Muti Randolph, occupies the ground floor of cast-iron building in SoHo. Photography by Alex Fradkin.

“There’s a lyrical quality to my work, perhaps because of my mother,” designer Muti Randolph says of professional classical pianist Clara Sverner. There’s indeed a rhythm at Galeria Melissa, the SoHo boutique he completed for the jelly shoe company that originated in his native Brazil. There’d already been a Melissa store blocks away, but it closed in 2016. This time around, the brand hired Randolph, who has designed outposts in São Paolo and London, to create an immersive experience for the 4,000-square-foot emporium, where emerging-artist exhibitions rotate quarterly among the playful footwear and a green wall backs the cash-wrap/lounge. But the entry sequence—a veritable tunnel of crisscrossing LEDs surrounded by mirrors—is all Randolph. “It draws people in.” Bravo.

The entry’s LED installation. Photography by Alex Fradkin.
Painted metal ceiling fins in the main sales area. Photography by Alex Fradkin.

Wooden displays modeled after the site’s original 1900 columns. Photography by Alex Fradkin.
Galeria Melissa by Muti Randolph. Photography by Alex Fradkin.
Galeria Melissa by Muti Randolph. Photography by Alex Fradkin.
Galeria Melissa by Muti Randolph. Photography by Vicente Muñoz.
Galeria Melissa by Muti Randolph. Photography by Vicente Muñoz.

> See more from the September 2017 issue of Interior Design

AROUND THE WEB

Share
Tweet
Email
Pin