Id Designs Tokyo Pop-Up Showcasing Sony’s Life Space UX Projection TVs and Speakers

PROJECT NAME Sony Life Space UX Pop-Up
LOCATION Tokyo
FIRM Id

To show off Sony’s Life Space UX projection TVs and speakers as they would be used at home, alongside furnishings by the likes of Hans Wegner and Kaare Klint, the Tokyo store Living Motif’s owner, the design consultancy Axis, commissioned the architecture firm Id for a month-long pop-up. 



Photography by Shuntaro/Bird and Insect.



Its visual acrobatics consisted of a white ribbon of wallpaper-covered plaster-board configured, with Rhinoceros software, into a squared-off spiral that forms six semi-enclosed vignettes along its 70-foot-length. Shoppers entered the vignettes through the gaps between, where the plasterboard descended nearly to floor level. Axis and Id founder Seiji Oguri constructed everything in two days, proving that clients can also be worthwhile collaborators.



Photography by Shuntaro/Bird and Insect.



Photography by Shuntaro/Bird and Insect.



Photography by Shuntaro/Bird and Insect.


> See more from the March 2016 issue of Interior Design

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