Toto Celebrates High-tech Toilet Seat

In Midtown, a billboard showcased "happy bottoms."

by Mairi Beautyman -- Interior Design, 8/27/2007

Bathroom manufacturer Toto recently demonstrated the high-tech personal hygiene system of its Washlet toilet in the middle of New York's Time Square. The first annual "Clean is Happy Day," held August 9th, promoted the Washlet to a crowd of curious pedestrians on the corner of 45th Street and Broadway.

Across the city, "Clean Dream" teams hit the streets, passing out maps to Washlet showrooms and "Clean is Happy" smiley face buttons. On the corner of 51st Street and Broadway, a giant billboard showcased "happy bottoms."

With the tongue-in-cheek tag line "the best seat in the house," the Washlet toilet features front and back aerated warm water spray, which can be regulated for preferred water pressure and temperature; heated seat, automatic air deodorizer, and warm air dryer. A battery-powered remote operates an LCD read-out. All functions are performed with an energy-saving mode.

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