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Year Of The Tie



Published in January, the top 100 Interior Design Giants, were really 101 because of a tie for the final spot. Now we have the second 100 Giants, also really 101, also because of a tie for that place. Data for this year's hospitality Giants won't be published until October—if you hear us humming the theme from The Twilight Zone, you'll know what happened.

The second 100 Giants earned a total of $342,990,697 last year. That's a fee increase of 10 percent, adjusting for the tie. The dollar value of interiors rose an amazing 20.7 percent, while square footage increased only 7 percent, an indication that these firms are doing better than ever at getting more money for less space.

Interestingly, this year's group earned a greater percentage of fees from the practice of interior design, 69.4 percent, than did the first 100 Giants, 58.2 percent. (In both cases, building architecture was the runner-up at 24.3 and 29.7 percent, respectively.) For the second 100 Giants, hospitality accounted for more than twice the earning power as that category did for their January counterparts, and corporate projects brought in 17 percent more business. Conversely, health care and retail accounted for less than half as much business for the current group as for January's list.

Since the turn of this century, the second 100 Giants have experienced a high degree of volatility, with rankings turnover in the double digits. This time, there are 26 that did not appear in the previous study—compared with a change of only five for the top 100 Giants, which have not recorded double-digit movement in six years. (The hospitality Giants have had turnovers of up to 40 percent.)

The greatest change the second 100 Giants have undergone in the past five years is to require that staff members possess a high degree of computer savvy, sometimes in specific programs such as Photoshop and Revit. And in a refreshing blast from the past, two firms now put a premium on the ability to draw by hand. Environmental mastery runs a distant second to technology. Other criteria include affability, the ability to work with clients, business sense, a knowledge of foreign languages, National Council for Interior Design Qualification certification, and experience in hospitality and health care. We're a little mystified at responses that professionalism and organization are virtues some firms didn't consider essential in 2002. At least they do now.

A whopping 93 percent of this year's second 100 Giants reported specifying environmentally sensitive products, up from the 87 percent last year. Total product value was $402,950,000, up from $278,940,000. The most frequently specified green products were, in descending order, carpet, hard flooring including bamboo and linoleum, paint, fabric, wall covering, furniture, building materials, and lighting—the low ranking for the latter possibly being the result of an increased reliance on daylighting techniques. Among specific environment-savers cited were wheat-board and straw-board substrates for case goods, dual-flush toilets and waterless urinals, recycled jeans for insulation, corn-based fabric, soy-based floors and counters, brown-paper ceilings, and—talk about low-tech environmentalism—found objects and antiques.

—Judith Davidsen

% of fees by type of work
2006 actual fees% of fees
Office$143,369,03741.80%
Hospitality$98,609,22528.75%
Residential$20,171,6695.88%
Health care/Assisted Living$19,451,1535.67%
Retail$19,395,3775.65%
Educational$15,315,8124.47%
Government$11,558,7193.37%
Museum/Cultural$4,178,0161.22%
Transportation$1,129,5980.33%
Other$9,812,0912.86%
Total:$342,990,697100%

% of fees by type of work
2007 forecasted feed% of fees
Office$150,008,68939.1%
Hospitality$117,014,45030.5%
Residential$24,170,1986.3%
Health care/Assisted Living$23,402,8906.1%
Retail$23,402,8906.1%
Educational$17,648,0814.6%
Government$11,893,2723.1%
Museum/Cultural$4,987,5011.3%
Transportation$1,534,6160.4%
Other$9,591,3482.5%
Total:$383,653,936100%

Fee scales
TitleAnnual salary (median)Hourly rate (median)
Principal/Partner$126,264$190
Project Manager$80,000$125
Designer$56,750$95
Other I.D. Staff$45,000$78

Giants 200
2007 rankFirm headquarters, web siteI.D. fees (millionsWork installed
Value (millions)Sq. ft. (millions)I.D. staff2006 rank
101Kasian Architecture Interior Design and Planning Vancouver, Canada; kasian.com$5.841$38.00$7.6055110
102Johnson Controls Milwaukee; jci.com$5.812$46.90$3.8693-
103Butler Rogers Baskett Architects New York; brb.com$5.750$149.64$1.395774
104Corgan Associates Dallas; corgan.com$5.730NR$1.5025112
105Ziegler Cooper Architects Houston; zieglercooper.com$5.600$152.00$2.5042118
106Milo Kleinberg Design Associates New York; mkda.com$5.600$80.00$0.9030108
107Vocon Cleveland; vocon.com$5.600$70.00$1.9044102
108DES Architects + Engineers Redwood City, California; des-ae.com$5.500$21.20$1.3414101
109ADD Cambridge, Massachusetts; addinc.com$5.438$181.30$3.634699
110Susman Tisdale Gayle Austin, Texas; stgarchitects.com$5.400$40.55$0.4355121
111Anderson Mikos Architects Oakbrook Terrace, Illinois; andersonmikos.com$5.400$20.27$2.8216-
112Burkettdesign Denver; burkettdesign.com$5.209$120.57$3.0033120
113ARCTURIS Saint Louis; arcturis.com$5.200$69.30$0.8946104
114Hendrick Atlanta; hendrickinc.com$5.105$115.00$5.7534116
115Gary Lee Partners Chicago; garyleepartners.com$5.000$130.00$1.0027111
116KZF Design Cincinnati; kzf.com$4.955$95.60$8.7727154
117Graham Downes Architecture San Diego; grahamdownes.com$4.950$25.00$2.5035126
118Whitney Oak Brook, Illinois; whitneydesign.com$4.915$82.00$3.2030132
119EDI Architecture Houston; ediarchitecture.com$4.888$70.00$1.358169
120Interior Space International Chicago; epstein-isi.com$4.823$600.00$14.503838
121Cheryl Rowley Design Los Angeles; cherylrowleydesign.com$4.700$795.00$2.0029148
122POLLACK architecture San Francisco; pollackarch.com$4.600$53.71$1.0125125
123Davis, Carter, Scott McLean, Virginia; dcsdesign.com$4.519$65.00$1.5018127
124H. Hendy Associates Newport Beach, California; hhendy.com$4.508$65.00$1.953493
125Looney & Associates Dallas; looney-associates.com$4.500NRNR35141
126OTJ Architects Washington, D.C.; otj.com$4.256$36.00$3.9020131
127Legat Architects Waukegan, Illinois; legat.com$4.200$30.00$2.5746-
128SKB Architecture and Design Washington, D.C.; skbarch.com$4.110$45.60$0.6525136
129Cagley & Tanner Las Vegas; cagleyandtanner.com$4.091$73.93$0.6514-
130Omniplan Dallas; omniplan.com$4.075NRNR16147
131OZ Architecture Denver; ozarch.com$4.030NRNR23-
132Biber Partnership Summit, New Jersey; tbpaia.com$3.920$69.00$1.5018130
133Style Interior Design Irvine, California; style-interiors.com$3.900$63.00$4.3016142
134Adache Group Architects Fort Lauderdale, Florida; adache.com$3.900$15.00$1.1014-
135Mojo Stumer Associates Architects Greenvale, New York; mojostumer.com$3.877$30.00$0.2014128
136ABA Avery Brooks & Associates Las Vegas; abalv.com$3.825$82.00NR21-
137J. Banks Design Group Hilton Head, South Carolina; jbanksdesign.com$3.767$76.86NR22144
138Stubbins Associates Cambridge, Massachusetts; stubbins.us$3.725$180.00$3.8023161
139Reel Grobman & Associates San Jose, California; reelgrobman.com$3.700$97.50$1.5023156
140Haverson Architecture and Design Greenwich, Connecticut; haversonarchitecture.com$3.700$45.00$0.1514145
141Gerner Kronick & Valcarcel Architects New York; gkvarchitects.com$3.694$21.00$0.9441-
142Westar Architects Las Vegas; wagnarchitects.com$3.575$110.00$0.2326-
143Design Development Company Agoura Hills, California; designdevelopment-group.com$3.550$60.00$0.5013139
144Symmes Maini & McKee Associates Cambridge, Massachusetts; smma.com$3.520$46.00$2.0087-
145Spacesmith New York; spacesmith.com$3.510$66.00$0.4919189
146Yates-Silverman Las Vegas; yates-silverman.com$3.500$150.00NR27133
147RDH & Associates Addison, Texas; rdhassociates.net$3.500$35.00NR11196
148OPX Washington, D.C.; opxglobal.com$3.494$70.00$1.503787
149Elias Design Group New York; eliasdesigngroup.com$3.300$66.00$0.9912152
150Furnstahl & Simon Architects New York; furnstahlandsimon.com$3.300$50.00$0.5011160
151Lauckgroup Dallas; lauckgroup.com$3.300$30.00$0.7018171
152Goettsch Partners Chicago; gpchicago.com$3.251$38.00$0.8014149
153Heitz Parsons Sadek West Palm Beach, Florida; heitz-parsons-sadek.com$3.220$55.00NR26163
154sfa design Santa Barbara, California; sfadesign.com$3.172$28.00$0.1520182
155JMA Architecture Studios Las Vegas; jmaarch.com$3.105$185.00$2.0023155
156breretonArchitects San Francisco; brereton.com$3.100$125.00$2.1030-
157Ratcliff Emeryville, California; ratcliffarch.com$3.075NRNR31-
158Hatch Design Group Costa Mesa, California; hatchdesign.com$3.053$133.37$0.3423153
159Meyer Design Ardmore, Pennsylvania; meyer-associates.com$3.050$112.88$2.8533137
160Maregatti Interiors Indianapolis; maregattiinteriors.com$2.988$90.00$4.4219-
161EDG San Rafael, California; edgdesign.com$2.988$45.00$0.3825157
162GRID2 International New York; grid2.com$2.900$37.50$1.5036-
163Puccini Group San Francisco; puccinigroup.com$2.880$33.28$0.5115167
164KNA Interior Design Los Angeles; knadesign.com$2.819$451.63$5.3312-
165Cleo Design Las Vegas; cleo-design.com$2.769NR$3.7012-
166CORE architecture + design Washington, D.C.; coredc.com$2.750$30.00$0.2818165
167Loffredo Brooks Architects New York; lbarch.com$2.640$66.50$0.9217166
168Rothenberg Sawasy Architects Los Angeles; rsala.com$2.600$60.00$0.6045168
169Dyer Brown & Associates Boston; dyerbrown.com$2.520$30.00$1.0024150
170Grad Associates Newark; gradarchitects.com$2.500$52.00$0.6017-
171R.D. Jones & Associates Baltimore; rdjones.com$2.400NRNR17176
172Partridge Architects Philadelphia; partridgearch.com$2.378$29.28$0.9322164
173Zeff Design New York; zeffdesign.com$2.358$110.00$1.2020-
174Ai Group Design Atlanta; aigroupdesign.com$2.337$48.50NR10-
175Designplan Indianapolis; designplaninc.com$2.328$330.00$1.4017151
176Shea Minneapolis; shealink.com$2.320$64.00$0.6417178
177Ford & Earl Associates Troy, Michigan; fordandearldesign.com$2.316$123.00$1.8022175
178Interior Resource San Diego; ir2.com$2.237$17.00$0.6516172
179Design Directions Marietta, Georgia; designdirectionsinc.com$2.215$84.55$3.0512180
180Rowland Design Indianapolis; rowlanddesign.com$2.204NRNR29143
181RNL Design Denver; rnldesign.com$2.200$41.70$0.7522185
182IEI GROUP Philadelphia; ieigroup.com$2.090$55.00$0.5513191
183INARCH New York; inarch.net$2.062$20.00$0.8517183
184Orsini Design Associates New York; orsinidesignassociates.com$1.959NRNR7174
185idea/span Atlanta; idea-span.com$1.937$55.00$1.0018170
186ARKTX Arlington, Virginia; arktxinc.com$1.925$24.00$0.9310177
187Gray Design Group Saint Louis; graydesigngroup.com$1.920$165.00$2.2020184
188Design Collective Columbus, Ohio; dcollective.com$1.900$27.00$1.2015179
189Cuningham Group Architecture Minneapolis; cuningham.com$1.811NRNR136129
190Hopping Kovach Grinnell Design Consultants Vancouver, Canada; hkgdesign.com$1.800$25.00$0.3016188
191Ahearn/Schopfer and Associates Boston; ahearnschopfer.com$1.750$10.00$0.258187
192Judd Brown Designs Pawtucket, Rhode Island; jbd.cc$1.744$39.22$0.2218-
193Hixson Architecture, Engineering, Interiors Cincinnati; hixson-inc.com$1.725NRNR15-
194Cole Martinez Curtis and Associates Marina Del Rey, California; cmcadesign.com$1.710$62.00$0.9511186
195Ruys & Company Atlanta; ruys.com$1.700$50.00$0.457192
196Looney Ricks Kiss Memphis; lrk.com$1.681$85.50$1.8020195
197Marvin Stein & Associates Seattle; marvinstein.com$1.663$60.00NR16-
198HDC interior architecture + Design Los Angeles; hdc-srl.com$1.550$35.00NR12-
199NFD Timonium, Maryland; nfd.com$1.531NR$1.3013-
200Plunkett Raysich Architects Milwaukee; prarch.com$1.500$75.00$1.5048-
200Dawson Design Associates Seattle; dawsondesignassociates.com$1.500$69.00$1.4013-

New to the Second 100 Giants
Firm2007 Rank
Anderson Mikos Architects111
Cagley & Tanner129
Adache Group Architects134
KNA Interior Design164
Ai Group Design174
Cleo Design165
ABA Avery Brooks & Associates136
OZ Architecture131
Maregatti Interiors160
Grad Associates170
Westar Architects142
HDC interior architecture + Design198
Zeff Design173
NFD199
Dawson Design Associates200
Hixson Architecture, Engineering, Interiors193
Marvin Stein & Associates197
breretonArchitects156
Ratcliff157
Judd Brown Designs192
Legat Architects127
Gerner Kronick & Valcarcel Architects141
GRID2 International162
Johnson Controls102
Symmes Maini & McKee Associates144
Plunkett Raysich Architects200

Fastest-growing Second 100 (by % change)
Firm2005 I.D. fees2006 I.D. fees% change2007 rank
Marvin Stein & Associates$440,000$1,662,500278%197
RDH & Associates$1,520,000$3,500,000130%147
Cleo Design$1,262,680$2,768,500119%165
EDI Architecture$2,320,000$4,888,000111%119
spaceSmith$1,688,725$3,510,000108%145
sfa design$1,786,567$3,172,18878%154
KZF Design$2,800,500$4,955,00077%116
Judd Brown Designs$1,091,005$1,743,96260%192
Cheryl Rowley Design$2,995,000$4,700,00057%121
Stubbins Associates$2,500,000$3,725,00049%138

 

Methodology

The second installment of the two-part annual business survey of Interior Design Giants comprises the second 100 largest firms ranked by interior design fees for the 12-month period ending December 31, 2006. The first 100 firms' ranking was published in January 2007.

Interior design fees include fees attributed to:

  1. All types of interiors work, including commercial office, hospitality, retail, medical, and residential.
  2. All aspects of a firm's interior design practice, from strategic planning and programming to design and project management.
  3. Fees paid to a firm for work performed by employees and independent contractors who are full-time staff equivalent.

Interior design fees do not include revenues paid to a firm and remitted to subcontractors that are not considered full-time staff equivalent. For example, certain firms attract work that is subcontracted to a local firm. The originating firm may collect all the fees and retain a management or generation fee, paying the remainder to the performing firm. The amounts paid to the latter are not included in the fees of the collecting firm in determining its ranking.

The data was compiled and analyzed by the Interior Design market research staff in New York: research director Wing Leung and research manager Laura Girmsheid. Judith Davidsen is a frequent contributor to Interior Design.


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