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On their way

Some ups, some downs, but the road forward looks bright

In 2002, while the client class was holding its collective breath to see if politics and/or the economy would drop the other shoe, the top 50 Interior Design Giants in hospitality still managed to earned $173,462,584. Hospitality had been expected to suffer more than any other interiors sector, but these 50 firms held their aggregate losses to 11 percent, just over 1 percentage point more than the dip experienced by the top 100 Giants.

Income from hotel interiors, long the largest single component of hospitality Giant practice, rose 2.6 percent. The big gains, though, came from project types that account for smaller proportions of hospitality earnings: the country-club contribution went up 30.3 percent, casinos gained 42.3 percent, and the miscellaneous category—which includes hospitality retail and lodgings in athletic facilities—jumped 50 percent. Overseas jobs rose 42 percent, accounting for 19.6 percent of all hospitality Giant work. However, restaurant design's contribution fell 12.5 percent, and the portion attributable to resorts and spas fell 9.3 percent.

Although half of the top 10 hospitality Giants experienced losses, 31 other hospitality Giants reported positive movement. Nine had gains ranging from 10 to 61 percent. In half of the firms, average annual earnings per employee were more than $100,000, with $274,273 the highest.

Median annual salaries remained steady for principals, partners, designers, and CAD operators; project managers received raises of 4.2 percent. Figured hourly, however, all wages rose, from 3.3 percent for designers to 10.6 percent for project managers and an impressive 23.6 percent for the "other billable." Since fewer hours were worked for just about the same annual salaries, the hospitality Giants were clearly striving to hang onto as many employees as possible.

And it looks as though they're going to be needed. During the next reporting period, these Giants expect to post an increase of 8.2 percent in hospitality earnings. Given late summer's news that the economy in general had foiled all expectations by expanding rather than contracting, this figure may turn out to be a welcome underestimate. As of this writing, experts predict that consumer spending will grow at a greater rate than at any time since 1988.

Despite the fact that air travel fell during the war—along with business and leisure demand for hotel accommodations—restaurant revenues rose 1 percentage point or more per month all spring and early summer, and the National Restaurant Association says that 61 percent of restaurant operators plan to make capital expenditures for equipment, expansion, or remodeling between now and late winter. Standard & Poor's expects 2003 casino gaming revenues to be 5.1 percent above the previous year; that figure includes a rise of 9.9 percent for Native American casinos.

The corner that needs turning may be just a short way down the street.

Fastest-Growing Firms (by ranking)
firm2003 rank2002 rank
Avery Brooks & Associates1533
Cuningham Group Architecture2037
Brayton & Hughes, Design Studio1222
Babey Moulton Jue & Booth3645
Indesign4250
Leo A Daly1623
Gettys Group714
Design Development Co.1421
Butler Rogers Baskett Architects4349
Ai Group Design2429
Bilkey Llinas Design Associates1015

Firms With Largest Fee Increase (in dollars)
firm2003 rank fee increase
Brayton & Hughes, Design Studio12$1,334,250
Avery Brooks & Associates15$1,190,307
Cuningham Group Architecture20$876,808
Gettys Group7$700,000
Leo A Daly16$452,540
Design Development Co.14$450,000
H. Chambers Company6$375,000
Ai Group Design24$288,300
Aramark Design Solutions9$180,000
Babey Moulton Jue & Booth36$145,000

50 hospitality giants
2003 rank firm / headquartershosp. fees (millions)dollar value (millions)sq. ft. (millions)2002 rank
1Hirsch Bedner Associates, Santa Monica, California$25.79$1,521.7414.491
2Wilson & Associates, Dallas$18.24$1,000.00NR2
3DiLeonardo International, Warwick, Rhode Island$10.60$330.003.103
4Concepts 4, Long Beach, California$6.58$214.002.705
5Callison Architecture, Seattle$5.85$157.001.157
6H. Chambers Company, Baltimore$5.48$65.000.609
7Gettys Group, Chicago$4.90$110.00NR14
8Wimberly Allison Tong & Goo, Los Angeles$4.67$28.00NR12
9Aramark Design Solutions, Philadelphia$4.65$350.00NR13
10Bilkey Llinas Design Associates, Palm Beach Gardens, Florida$4.10$43.002.0015
11Peter Marino Architect, New York$4.00$37.500.20--
12Brayton & Hughes, Design Studio, San Francisco$3.97$38.501.0122
13Brennan Beer Gorman Monk/Interiors, New York$3.68NRNR8
14Design Development Co., Agoura Hills, California$3.15$50.000.5021
15Avery Brooks & Associates, Las Vegas$3.14$52.600.4933
16Leo A Daly, Omaha$2.99$36.420.6223
17Elias Design Group, New York$2.96$65.000.8019
18Yates-Silverman, Las Vegas$2.77$50.00NR--
19RTKL Associates, Baltimore$2.70$280.005.846
20Cuningham Group Architecture, Minneapolis$2.70$18.90NR37
21Perkins Eastman Architects, New York$2.68$10.000.10--
22Skidmore, Owings & Merrill, New York$2.63$37.001.3320
23Hochheiser Ross Design Group, Richmond, Virginia$2.40$25.001.4016
24Ai Group Design, Atlanta$2.30$100.001.4029
25RSP Architects, Minneapolis$2.20$93.000.9527
26Haverson Architecture and Design, Greenwich, Connecticut$2.10$36.000.1030
27Hatch Design Group, Costa Mesa, California$2.09$55.940.18--
28Engstrom Design Group, San Rafael, California$2.05$26.500.13--
29Culpepper, McAuliffe and Meaders, Atlanta$2.02$52.001.05--
30Sue Firestone Associates, Santa Barbara, California$1.93NR0.2334
31Stonehill & Taylor Architects and Planners, New York$1.80$40.000.40--
32Forrest Perkins, Washington, D.C.$1.71$47.50NR26
33Looney & Associates, Dallas$1.71$48.171.23--
34Alexandra Champalimaud & Associates, New York$1.68$65.001.8038
35ISI (Interior Space International), Chicago$1.63$17.000.3028
36Babey Moulton Jue & Booth, San Francisco$1.50NRNR45
37Duncan & Miller Design, Dallas$1.47$110.000.7136
38Cole Martinez Curtis and Associates, Marina Del Rey, California$1.38$15.000.6041
39Ewing Cole Cherry Brott, Philadelphia$1.36$150.000.90--
40FRCH Design Worldwide, Cincinnati$1.36$15.000.1644
41Hnedak Bobo Group, Memphis$1.34NRNR18
42Indesign, Studio City, California$1.32$40.000.4250
43Butler Rogers Baskett Architects, New York$1.30$15.000.1349
44Design Forum, Dayton, Ohio$1.29$5.300.0525
45Judd Brown Designs, Warwick, Rhode Island$1.28$45.000.8140
46OPX, Washington, D.C.$1.26$10.00NR--
47Little Diversified Architectural Consulting, Charlotte, North Carolina$1.25$15.000.06--
48Style Interior Design, Irvine, California$1.23$24.000.15--
49Rowland Design, Indianapolis$1.18NRNR35
50HDC–Hotel Design Consultants, Los Angeles$1.12$28.003.09--

New to the Hospitality Listing in 2003
There are 13 different names this year
firmi.d. feesrank
Peter Marino Architect$4,000,00011
Yates-Silverman$2,767,00018
Perkins Eastman Architects$2,683,14821
Hatch Design Group$2,085,36727
Engstrom Design Group$2,047,50028
Culpepper, McAuliffe and Meaders$2,015,25629
Stonehill & Taylor Architects and Planners$1,800,00031
Looney & Associates$1,707,48633
Ewing Cole Cherry Brott$1,360,00039
OPX$1,262,50046
Little Diversified Architectural Consulting$1,251,20047
Style Interior Design$1,234,65048
HDC–Hotel Design Consultants$1,122,00050

Hospitality Fees and Percent of Work by Category
project type% income
Hotel46.8$81,180,489
Restaurant19.6$33,998,666
Resort, spa17.5$30,355,952
Country club9.9$17,172,796
Gaming3.7$6,418,116
Cruise ship0.4$693,850
Other2.1$3,642,714

Fee Scales
job titlesalary (year, median)rate (hour, median)
Principal/partner$120,000 $182
Project manager$75,000$125
Designer$55,000$93
CAD operator$41,000$75
Other billable$40,000$68

Top Firms Working Outside the U.S.
firm2003 rank% outside
Indesign42100
HDC–Hotel Design Consultants50100
Bilkey Llinas Design Associates1092
ISI (Interior Space International)3580
Peter Marino Architect1175
Skidmore, Owings & Merrill2266
DiLeonardo International365
Wilson & Associates260
Wimberly Allison Tong & Goo840
Forrest Perkins3240

 

Methodology

The first installment of the three-part annual business survey of Interior Design Giants, January 2003, comprised the 100 largest firms ranked by interior design fees for the 12-month period ending September 30, 2002. The second 100 firm ranking was published in July. This is the the final installment listing the top 50 hospitality Giants.

Interior design fees include fees attributed to:

  1. All types of interiors work, including commercial office, hospitality, retail, medical, and residential.
  2. All aspects of a firm's interior design practice, from strategic planning and programming to design and project management.
  3. Fees paid to a firm for work performed by employees and independent contractors who are "full-time staff equivalent."

Interior design fees do not include revenues paid to a firm and remitted to subcontractors that are not considered full-time staff equivalent. For example, certain firms attract work that is subcontracted to a local firm. The originating firm may collect all the fees and retain a management or generation fee, paying the remainder to the performing firm. The amounts paid to the latter are not included in the fees of the collecting firm in determining its ranking.

The data was compiled and analyzed by the Interior Design market research staff in New York: Laura Girmscheid, tabulation supervisor; and Wing Leung, research manager. Judith Davidsen is an Interior Design contributing editor.


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