Some ups, some downs, but the road forward looks bright
by Judith Davidsen
Interior Design · October 1, 2003
In 2002, while the client class was holding its collective breath to see if politics and/or the economy would drop the other shoe, the top 50 Interior Design Giants in hospitality still managed to earned $173,462,584. Hospitality had been expected to suffer more than any other interiors sector, but these 50 firms held their aggregate losses to 11 percent, just over 1 percentage point more than the dip experienced by the top 100 Giants.
Income from hotel interiors, long the largest single component of hospitality Giant practice, rose 2.6 percent. The big gains, though, came from project types that account for smaller proportions of hospitality earnings: the country-club contribution went up 30.3 percent, casinos gained 42.3 percent, and the miscellaneous category—which includes hospitality retail and lodgings in athletic facilities—jumped 50 percent. Overseas jobs rose 42 percent, accounting for 19.6 percent of all hospitality Giant work. However, restaurant design's contribution fell 12.5 percent, and the portion attributable to resorts and spas fell 9.3 percent.
Although half of the top 10 hospitality Giants experienced losses, 31 other hospitality Giants reported positive movement. Nine had gains ranging from 10 to 61 percent. In half of the firms, average annual earnings per employee were more than $100,000, with $274,273 the highest.
Median annual salaries remained steady for principals, partners, designers, and CAD operators; project managers received raises of 4.2 percent. Figured hourly, however, all wages rose, from 3.3 percent for designers to 10.6 percent for project managers and an impressive 23.6 percent for the "other billable." Since fewer hours were worked for just about the same annual salaries, the hospitality Giants were clearly striving to hang onto as many employees as possible.
And it looks as though they're going to be needed. During the next reporting period, these Giants expect to post an increase of 8.2 percent in hospitality earnings. Given late summer's news that the economy in general had foiled all expectations by expanding rather than contracting, this figure may turn out to be a welcome underestimate. As of this writing, experts predict that consumer spending will grow at a greater rate than at any time since 1988.
Despite the fact that air travel fell during the war—along with business and leisure demand for hotel accommodations—restaurant revenues rose 1 percentage point or more per month all spring and early summer, and the National Restaurant Association says that 61 percent of restaurant operators plan to make capital expenditures for equipment, expansion, or remodeling between now and late winter. Standard & Poor's expects 2003 casino gaming revenues to be 5.1 percent above the previous year; that figure includes a rise of 9.9 percent for Native American casinos.
The corner that needs turning may be just a short way down the street.
Fastest-Growing Firms (by ranking)
firm
2003 rank
2002 rank
Avery Brooks & Associates
15
33
Cuningham Group Architecture
20
37
Brayton & Hughes, Design Studio
12
22
Babey Moulton Jue & Booth
36
45
Indesign
42
50
Leo A Daly
16
23
Gettys Group
7
14
Design Development Co.
14
21
Butler Rogers Baskett Architects
43
49
Ai Group Design
24
29
Bilkey Llinas Design Associates
10
15
Firms With Largest Fee Increase (in dollars)
firm
2003 rank
fee increase
Brayton & Hughes, Design Studio
12
$1,334,250
Avery Brooks & Associates
15
$1,190,307
Cuningham Group Architecture
20
$876,808
Gettys Group
7
$700,000
Leo A Daly
16
$452,540
Design Development Co.
14
$450,000
H. Chambers Company
6
$375,000
Ai Group Design
24
$288,300
Aramark Design Solutions
9
$180,000
Babey Moulton Jue & Booth
36
$145,000
50 hospitality giants
2003 rank
firm / headquarters
hosp. fees (millions)
dollar value (millions)
sq. ft. (millions)
2002 rank
1
Hirsch Bedner Associates, Santa Monica, California
The first installment of the three-part annual business survey of Interior Design Giants, January 2003, comprised the 100 largest firms ranked by interior design fees for the 12-month period ending September 30, 2002. The second 100 firm ranking was published in July. This is the the final installment listing the top 50 hospitality Giants.
Interior design fees include fees attributed to:
All types of interiors work, including commercial office, hospitality, retail, medical, and residential.
All aspects of a firm's interior design practice, from strategic planning and programming to design and project management.
Fees paid to a firm for work performed by employees and independent contractors who are "full-time staff equivalent."
Interior design fees do not include revenues paid to a firm and remitted to subcontractors that are not considered full-time staff equivalent. For example, certain firms attract work that is subcontracted to a local firm. The originating firm may collect all the fees and retain a management or generation fee, paying the remainder to the performing firm. The amounts paid to the latter are not included in the fees of the collecting firm in determining its ranking.
The data was compiled and analyzed by the Interior Design market research staff in New York: Laura Girmscheid, tabulation supervisor; and Wing Leung, research manager. Judith Davidsen is an Interior Design contributing editor.