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For the Second 100 Giants, There's a Silver Lining

Income shortfalls look drastic, but all is not as it seems

In a world that seemed to get tougher by the day, this year's second 100 Interior Design Giants took the high road. Of the firms on the list, 90 percent specified environmentally responsible products, including carpet, fabric, paint, lighting, and furniture. As for the business environment, total interior design income for the second 100 Giants fell 24 percent, to $271,382,916, two and a half times the drop experienced by the top 100 Giants.

"It's the economy," you might say, "and fear of global disruption." But you could also point out that 12 of last year's second 100 Giants catapulted themselves into this year's top 100 Giants, taking their earnings statistics along. Although the shortfall hit 49 of the second 100 Giants, with decreases of 50 percent or more walloping nine of them, 27 experienced increases, five of over 25 percent. And, of course, the 24 firms new to the list got themselves there through impressive growth.

As a group, the second 100 Giants installed 127,358,948 square feet, 16 percent fewer than the previous year. Renovation projects beat new construction by 51 to 49 percent. Overseas work increased by 1.4 percentage points—a small but amazing feat given 2002's international climate.

Office design earned 38.47 percent of the year's income, followed by hospitality at 20.55 percent, retail at 8.80 percent, health care at 6.82 percent, and residential at 5.71 percent. The second 100 Giants reported significantly higher percentages than the top 100 Giants in both office and residential design as well as almost 250 percent more in hospitality. The 89 respondents who were willing to give information about installation costs racked up a total of $5,970,477,187.

Although half of the second 100 Giants reported taking on no new project types, 12 entered health care and 13 made a debut in the cultural arena: museums, performance centers, and entertainment. Interestingly, cultural projects produced some of the highest fees. When billed by area, they produced an average of $30 a square foot, the top for any project type—and more than double the next highest category, restaurants. Billed as a percentage of total project cost, culture was again at the top, tied with residential fees at an average of 16 percent. Billed hourly, culture and health care tied for third place at an average of $93 an hour.

Designers described green design as ranging from "somewhat important" to "extremely important" for both themselves and their clients, and 72 plan to increase green specifications. In fact, sustainable construction for 2004 is projected to be twice what it was in 2001. Regardless of economic ills, that's news guaranteed to keep our planet thriving.

% of Fees by Type of Work
2002 Actual
Actual FeesAverage % of Work
Office 104,409,434 38.47
Hospitality 55,766,869 20.55
Retail 23,881,969 8.80
Health Care 18,514,707 6.82
Residential 15,508,549 5.71
Bank, Financial Institution 13,787,975 5.08
Government 11,516,390 4.24
Education 10,361,406 3.82
Technology 7,124,067 2.63
Museum, Gallery 6,308,200 2.32
Transportation 280,089 0.10
Other 3,923,260 1.45
Total $271,382,916 100%

% of Fees by Type of Work
2003 Forecast
Forecast FeesAverage % of Work
Office 106,407,027 36.93
Hospitality 61,203,174 21.24
Retail 26,539,201 9.21
Health Care 21,646,195 7.51
Bank, Financial Institution 15,269,240 5.30
Residential 14,692,680 5.10
Education 11,963,772 4.15
Government 10,775,349 3.74
Technology 8,077,298 2.80
Museum, Gallery 6,741,344 2.34
Transportation 790,270 0.27
Other 3,999,308 1.39
Total: $288,104,858 100%

Annual Salary
Median
Principal, Partner$115,000
Project Manager$65,050
Designer$48,898
CAD Operator$40,000
Other ID Staff$35,000
26 firms did not respond

Hourly Rate
Median
Principal, Partner$150
Project Manager$110
Designer$85
CAD Operator$75
Manual Drafters$70
Other ID staff$65
8 firms did not respond

Giants 200
Rank 2003Firms, HeadquartersID Fees*
Work Installed EmployeesRank 2002
Total$Value*Sq. Ft.*
101Aramark Design Solutions aramark.com Philadelphia$4.650$350.0NR32136
102Francis Cauffman Foley Hoffmann, Architects fcfh-did.com Philadelphia$4.500$125.02.030150
103Gary Lee Partners garyleepartners.com Chicago$4.500$47.00.427113
104Babey Moulton Jue & Booth bamo.com San Francisco$4.500NRNR27147
105AM Partners ampartners.com Honolulu$4.400$45.00.346NR
106McCall Design Group mccalldesign.com San Francisco$4.210$100.01.335109
107Naomi Leff & Associates naomileff.com New York$4.200$26.50.110127
108Meyer, Scherer & Rockcastle msrltd.com Minneapolis$4.120$72.50.633NR
109Bilkey Llinas Design Associates bilkeyllinas.com Palm Beach Gardens, Florida $4.101$43.02.038138
110Anshen + Allen anshen.com San Francisco$4.089NR5.312NR
111JPC Architects jpcarchitects.com Bellevue, Washington$3.967$126.02.033122
112SKB Architecture and Design skbarch.com Washington, D.C.$3.939$30.0NR24114
113Davis Carter Scott dcsdesign.com McLean, Virginia$3.900$46.00.420117
114Milo Kleinberg Design Associates mkda.com New York$3.900$40.00.619126
115LPA lpainc.com Irvine, California$3.825$61.61.517102
116Ford & Earl Associates fordearl.com Troy, Michigan$3.800$87.02.026139
117Biber Partnership Summit, New Jersey$3.800$55.01.215151
118Richard Pollack & Associates rpaarch.com San Francisco$3.800$47.91.021137
119Ronald Schmidt & Associates rsaaia.com Englewood, New Jersey$3.760$82.02.333146
120Graeber, Simmons & Cowan gsc-inc.com Austin, Texas$3.750$110.42.918143
121CORE coredc.com Washington, D.C.$3.750$58.01.424161
122Mojo Stumer Associates mojostumer.com Greenvale, New York$3.750$20.00.328144
123Dyer/Brown & Associates dyerbrown.com Boston$3.734$48.00.928165
124H. Hendy Associates hhendy.com Irvine, California$3.619$60.01.428116
125Ware Malcomb waremalcomb.com Irvine, California$3.600$148.05.523141
126Lauckgroup lauckgroup.com Dallas$3.600$70.01.52685
127Avery Brooks & Associates Las Vegas$3.580$63.70.619145
128Symmes Maini & McKee Associates smma.com Cambridge, Massachussetts $3.500$40.01.58107
129Settles Associates settlesassoc.com Arlington, Virgina$3.500$35.00.824153
130Designplan designplaninc.com Indianapolis$3.490$200.01.419174
131JRS Architect jrsarchitect.com Mineola, New York$3.480$135.01.027148
132Vocon Design vocon.com Cleveland$3.440$50.01.329178
133Hnedak Bobo Group hbginc.com Memphis$3.434NRNR1097
134Burkettdesign burkettdesign.com Denver$3.389$138.32.339129
135VeenendaalCave vcave.com Atlanta$3.280$21.91.331167
136Horst Design International horstdesign.com Cold Spring Harbor, New York$3.200$35.02.026158
137Design Development Co. Agoura Hills, California$3.150$50.00.513163
138Hochheiser Ross Design Group baskervill.com Richmond, Virginia$3.100$59.02.786155
139LWC Design lwc.com New York$3.050$45.01.334171
140Elias Design Group eliasdesigngroup.com New York$2.960$65.00.814162
141Rowland Design rowlanddesign.com Indianapolis$2.960NRNR26140
142F. Brown Entos Design entosdesign.com Dallas$2.832$29.01.317176
143Mitchell Associates mitchellai.com Wilmington, Delaware$2.800NRNR24173
144Yates-Silverman yates-silverman.com Las Vegas$2.767$250.0NR14NR
145Culpepper, McAuliffe and Meaders cmmi-redlines.com Atlanta$2.761$60.01.123NR
146Carson Design Associates carsondesign.com Carmel, Indiana$2.720$80.02.535168
147Meyer Associates meyer-associates.com Ardmore, Pennsylvania$2.707$55.61.627183
148Watt IDG wattidg.com Toronto$2.698NRNR38128
149Whitney whitneydesign.com Oak Brook, Illinois $2.600$31.00.819166
150Berger Rait Design Associates bergerrait.com New York$2.500$75.01.018112
151Sue Firestone Associates sfadesign.com Santa Barbara, California$2.500NR0.317191
152Orsini Design Associates New York $2.442NRNR13181
153Woodward Connor Gillies & Seleman Architects wcgsarchitects.com Albany$2.397$184.32.218NR
154Barone Design Group barone-design-group.com Houston$2.389$35.02.112193
155RYA/Robert Young Associates rya.com Dallas$2.380$75.00.814108
156Jova/Daniels/Busby jova.com Atlanta$2.345$24.90.611200
157TRO/The Ritchie Organization troarch.com Newton, Massachussetts$2.336NR0.816192
158Hatch Design Group hatchdesign.com Costa Mesa, California$2.334$59.40.220NR
159Reel Grobman & Associates reelgrobman.com San Jose, California$2.332$63.31.118156
160ARKTX arktxinc.com Arlington, Virginia$2.310$26.01.112177
161Design Collective dcollective.com Columbus, Ohio$2.309$60.01.020184
162Ai Group Design aigroupdesign.com Atlanta$2.296$100.01.416196
163KZF Design kzf.com Cincinnati$2.263$159.15.113169
164Interform - Commercial Interiors interform.com San Ramon, California$2.254$100.02.311186
165Style Interior Design style-interiors.com Irvine, California$2.253$31.00.79NR
166Haverson Architecture and Design haversonarchitecture.com Greenwich, Connecticut $2.250$40.00.112190
167Van Dijk Westlake Reed Leskosky Architects vwrl.com Cleveland$2.200$33.80.518194
168Grad Associates gradarchitects.com Newark$2.102$51.00.916NR
169Alexandra Champalimaud & Associates alexchamp.com New York$2.100$165.01.817170
170Engstrom Design Group engstromdesign.com San Rafael, California$2.100$28.00.122NR
171OTJ Architects otj.com Washington, D.C.$2.083$19.02.016180
172Bottom Duvivier b-d.com Redwood City, California$2.000$30.00.414164
173Shea Architects shealink.com Minneapolis$2.000$20.01.028125
174Mekus Studios mekusstudios.com Chicago$1.959$25.00.522199
175Gray Design Group graydesigngroup.com Saint Louis$1.900$225.04.535124
176Hopping Kovach Grinnell Design hkgdesign.com Vancouver, British Columbia $1.882$22.50.314NR
177Kostow Greenwood Architects kostowgreenwood.com New York$1.800$55.00.25175
178Forrest Perkins forrestperkins.comWashington, D.C.$1.800$50.0NR17189
179Lohan Caprile Goettsch Architects lohan.com Chicago$1.800$24.00.38188
180GBD Architects gbdarchitects.com Portland, Oregon$1.776$26.60.419NR
181Susman Tisdale Gayle stgarch.com Austin, Texas $1.760$47.60.324134
182Ir2–Interior Resource San Diego$1.728$12.50.610187
183Looney & Associates looney-associates.com Dallas$1.707$48.21.215NR
184Cole Martinez Curtis and Associates cmcadesign.com Marina Del Rey, California$1.700$23.00.916195
185NFD nfd.com Timonium, Maryland$1.696NR2.116198
186Marvin Stein & Associates marvinstein.com Seattle$1.650$40.00.815NR
187IEI Group ieigroup.com Philadelphia$1.534$45.01.212NR
188Ruys & Company ruys.com Atlanta$1.521$50.00.38154
189Duncan & Miller Design duncanmillerdesign.com Dallas$1.502$115.03.812NR
190EDI Architecture ediarchitecture.com Houston$1.440$35.60.657160
191Judd Brown Designs jbd.cc Warwick, Rhode Island$1.402$36.5NR17NR
192Indesign Studio City, California$1.320$40.00.414NR
193HDC–Hotel Design Consultants hdc-srl.com Los Angeles$1.320$32.03.211NR
194Floss Barber flossbarber.com Philadelphia$1.300$60.01.39NR
195Ahearn Schopfer and Associates ahearnschopfer.com Boston$1.300$18.00.511NR
196Thanhauser Esterson Kapell Architects tek-arch.com New York$1.280$56.00.419NR
197Oliver Design Group oliver-design.com Cleveland$1.200$81.00.412NR
198J.T. Nakaoka Associates Architects Los Angeles$1.200NRNR8NR
199idea|span idea-span.com Atlanta$1.188$23.00.516185
200Farrington Design Group farrington.com Atlanta$1.080$57.01.916182
*ID Fees, $ Value, and Sq. Ft. in millions

New to the Second 100 Giants
FirmRank
AM Partners105
Meyer, Scherer & Rockcastle108
Anshen + Allen110
Yates-Silverman144
Culpepper, McAuliffe and Meaders145
Woodward Connor Gillies & Seleman Architects153
Hatch Design Group158
Style Interior Design165
Grad Associates168
Engstrom Design Group170
Hopping Kovach Grinnell Design Consultants176
GBD Architects180
Looney & Associates183
Marvin Stein & Associates186
IEI Group187
Duncan & Miller Design189
Judd Brown Designs191
Indesign192
HDC–Hotel Design Consultants193
Floss Barber194
Ahearn Schopfer and Associates195
Thanhauser Esterson Kapell Architects196
Oliver Design Group197
J.T. Nakaoka Associates Architects198

Fastest-Growing Second 100 Giants
(By ID Fees)
Firm2002 2003 % ChangeRank
Vocon Design$2,600,000$3,440,00032.3132
FCFH, Architects***$3,500,000$4,500,00028.6102
Dyer/Brown & Associates$2,927,500$3,734,25027.6123
Babey Moulton Jue & Booth$3,540,000$4,500,00027.1104
Designplan$2,767,683$3,489,59326.1130
Jova/Daniels/Busby$1,904,602$2,345,30823.1156
CORE$3,080,000$3,750,00021.8121
Ai Group Design$2,007,200$2,295,50014.4162
VeenendaalCave$2,881,166$3,280,22013.9135
Sue Firestone Associates$2,200,000$2,500,00013.6151
***Francis Cauffman Foley Hoffmann, Architects

 

Methodology

The second installment of the three-part annual business survey of Interior Design Giants comprises the second 100 largest firms ranked by interior design fees for the 12-month period ending December 31, 2002.

The first 100 firm ranking was published in January; the final installment listing the top 50 Hospitality Giants will be published in October.

Interior design fees include fees attributed to:

1. All types of interiors work, including commercial office, hospitality, retail, medical, and residential.

2. All aspects of a firm's interior design practice, from strategic planning and programming to design and project management.

3. Fees paid to a firm for work performed by employees and independent contractors who are "full-time staff equivalent."

Interior design fees do not include revenues paid to a firm and remitted to subcontractors that are not considered full-time staff equivalent. For example, certain firms attract work that is subcontracted to a local firm. The originating firm may collect all the fees and retain a management or generation fee, paying the remainder to the performing firm. The amounts paid to the latter are not included in the fees of the collecting firm in determining its ranking.

The data was compiled and analyzed by the Interior Design market research staff in New York: Laura Girmscheid, tabulation supervisor, and Wing Leung, research manager. Judith Davidsen is an Interior Design contributing editor.


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