The Type Directors Club and Parsons The New School for Design present Ruedi Baur: Architectural and Urban Inscriptions, a presentation by this leading European designer on the occasion of his first major U.S. commission, a wayfinding system for The New School’s University Center, a new campus center designed by Skidmore, Owings & Merrill that will open in January 2014.
Baur will present his approach to the question of orientation and identification of public institutions. He will share his thoughts about information design in a society dominated by commercial signs. He will discuss, based on examples, the necessary synergy between designers, architects, landscape architects and lighting designers to create a city that goes beyond functionality to improve the quality of life for everyone.
Wollman Hall, The New School
65 West 11th Street
TDC members $5; Non-members $20 Students $15