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Edra Exhibition at ddc flagship showroom


On October 29th, 2013 Edra will be bringing a unique exhibition to the ddc flagship showroom at 136 Madison Avenue (at 31st street). The exhibition will be displaying Edra’s renowned designs, how they are constructed displaying partially finished pieces & their raw architectural structure in ddc’s stunning gallery space. Event attendee’s will get an exclusive behind-the-scenes glimpse at one of the most innovative Italian furniture manufacturers from Tuscany. Edra proposes truly original designs born of an unprecedented union of tradition, design, innovation, craftsmanship, comfort and technology. They are constantly inspired by a continuous quest for high performance while using new forms and new materials. As a result, many of the company’s products have repeatedly been included in Design museums’ collections such as the MoMa in New York, Centro Cultural Belem in Lisbon and Centre Georges Pompidou in Paris. Edra’s infamous designers include Francesco Binfaré (Standard, On the Rocks) Fernando and Humberto Campana (Favela & Vermelha Chairs & Boa Sofa) & Mario Cananzi (TatlinChair).