Greg Keffer, AIA

Hospitality, Office, Residential
New York, New York

Greg Keffer is a Principal and Studio Leader at Rockwell Group, where he oversees a wide variety of project types including hospitality, retail, residential, and workplace environments. Greg's combined strengths in architecture, interiors, graphics and branding allow him to develop innovative and holistic design solutions for a global roster of clients. Current projects include luxury projects such as the new Trump Hotel in Rio de Janeiro and Tower D at Hudson Yards, innovative restaurant concepts such as Chefs Club in New York, as well as large scale developments like the Battersea in London and the MGM in Cotai. Recently, Greg led design of NeueHouse, a private co-working collective in New York City that offers an innovate space for thought leaders in a variety of creative industries. Prior to his tenure at Rockwell Group, Greg was Design Director at Jeffrey Beers International and a Principal at STUDIOS. Greg is a graduate of Ball State University in Indiana.