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Berry+, an All-Plant-Based Detergent
While you won't find it on supermarket shelves just yet, here's a product to watch: Berry+ is a 100-percent natural, plant-based laundry detergent, and as the name would imply, it gets its cleaning power from a recipe made 95 percent from berry-based ingredients. Beautifully branded by creative communications agency The Moderns, Berry+ comes in small capsule doses rather than a bulky plastic jug. The company's concept is not just a green laundry detergent, but to "...talk about soap innovation. Which leads to laundry innovation. Which leads to planet-healing, habit-changing, whole new way of thinking innovation." Big dreams for a small company, but I can't wait to get my hands on some.