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Berry+, an All-Plant-Based Detergent
January 18, 2011
While you won't find it on supermarket shelves just yet, here's a product to watch: Berry+ is a 100-percent natural, plant-based laundry detergent, and as the name would imply, it gets its cleaning power from a recipe made 95 percent from berry-based ingredients. Beautifully branded by creative communications agency The Moderns, Berry+ comes in small capsule doses rather than a bulky plastic jug. The company's concept is not just a green laundry detergent, but to "...talk about soap innovation. Which leads to laundry innovation. Which leads to planet-healing, habit-changing, whole new way of thinking innovation." Big dreams for a small company, but I can't wait to get my hands on some.
Posted by Emily Pilloton on January 18, 2011 |
Comments (2)
Industries:
Green
January 20, 2011
In response to:
Berry+, an All-Plant-Based DetergentJon Weinberg commented:
Berry+ is also available on Alice.com, an eCommerce platform that allows manufacturers to sell direct to consumers that features free shipping, automatic coupons, and a reorder tool that makes it easy for consumers to avoid the chore of running out to the store.
Just another reason to stop lugging that jug.
January 19, 2011
In response to:
Berry+, an All-Plant-Based DetergentJanine James commented:
Wow! After all these years bei g part of the interior design magazine community......so happy we made onto your blog for our branding and strategy work.
Thank you Emily for posting this. Great clients with big dreams lead to big successes for all of us and hopefully thel panet. If you send us your address we will send you a sample! Proctor and gamble must have started as a dream! Here's to all of our dreams becoming a reality!!!
Janine
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