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Electrolux's Vacs from the Sea
A few months ago, I wrote about Electrolux's campaign to rescue and reuse trashed plastic spiraling in the Pacific Ocean's gyre of garbage as raw material for their vaccuums. The long wait is now over: the "Vacs from the Sea" have been produced and are available as a limited edition. Each is different, showcasing the array of plastics (and sheer amount of plastics) we throw away, which end up in our oceans. The Swedish-based home appliance manufacturer was inspired to undertake the project when they noted a) the amount of discarded plastics tragically floating in our oceans, and b) the lack of quality recycled plastics that are usable for their products. They have concurrently released a new eco vaccuum, the Electrolux Ultra One Green-model, whose body is made up of 70% recycled plastic (and whose form is followed for the Vacs From The Sea project). The limited editoin includes vacuums made with cut-out pieces of plastic from everything from toothbrushes to toys to buttons. The engine, chassis, and internal mechanisms are all the same, but tell a story through their external plastic casing.