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Sherwin-Williams recently launched new lines of greener paint: Duration Home (low-VOC) and Harmony (no-VOC) under their "GreenSure" label. The home paint products reduce or eliminate harmful VOCs (Volatile Organic Compounds) that are extremely toxic and harmful (love that "fresh paint smell?" Those are VOCs). GreenSure, the company’s proprietary label for green paints, puts in place some standards that are worth applauding.
Inhabitat has written a thorough review of the paints, along with a critique on the actual green-ness of the products. Read the whole article here.