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SPRMRT

August 31, 2009

 

SPRMRT is a uber cool clothing/vintage furniture store in Amsterdam. This store was formerly a supermarket and thus the name. This old warehouse and has tall ceilings, industrial sky lights, and it has that thrown-together look of a supermodel wearing skinny jeans, a black t-shirt, heels, and dark circles under her eyes from too many nights of heavy partying. Know what I mean? Incidentally, the space is also styled like a supermodel’s bedroom who rushed out of the house leaving behind a bedroom stewn with rejected clothes.

 

I personally don’t mind shopping in a place like this if I think I might get a bargain, but I am not sure how many bargains were to be had. If I am paying top Euro, I just like my clothing stores a little more organized.

This store seemed intimidating and uncomfortable to me and as soon as I entered I felt the need to leave. It’s interesting as a designer to be aware of the way that interiors make one feel. Don’t have any answers for this one, it’s just more an observation.

Posted by Ghislaine Viñas on August 31, 2009 | Comments (1)
Industries: Office

August 31, 2009
In response to: SPRMRT
steve commented:

I can tell from the few photos there are poorly lit areas, and, as you correctly pointed out: lack of spatial organization. These elements are crucial in retail environments. It's been said that first 6 feet of store entrance can make or break a store. Signage must be brief and the cash counter better be identifiable fast in such a large floor area...You're right in expecting discount prices because that what such a space says to its shoppers. Maybe a model who needs rehab..

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