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Link This | Email this | Blog This | Comments (11)
May 29, 2009
As a blogger I’m at liberty to write about anything. As a green blogger my posts should have some connection to sustainability. Usually they do. This one’s going to be a bit of a stretch, but really, this is so cool I can’t help myself.
On Monday, June 1, iPhone owners will be able to download a free app that, with the tap of a key, lets you snap a picture of any color and instantly match it to one of the more than 3,300 hues that comprise Benjamin Moore’s color system. Here’s how the application, known as ben, works.
“Simply glide a finger across the digital photo taken with the iPhone’s built-in camera, zoom into a color, and tap the “match” key. In just seconds, a strip of colors will appear below the photo, with the closest paint match highlighted. A simple shake of the phone and ben will provide up to four coordinating colors, creating an entire harmonizing palette based on the original selection. Favorites can be saved and enlarged to the size of the iPhone screen for easier viewing. There’s access, as well, to the full spectrum color wheel, which expands or contracts by fingertip control to focus on a color preference. That, too, can be translated into a Benjamin Moore color and saved as a favorite for future reference.”
That’s right, a complete color scheme based on whatever captures your fancy without ever leaving your home or office. Email it off to your clients. No more paint decks or color samples wasting all that paper or ink. Maybe that’s the environmental tie-in.
Naw, it isn’t. Using this app won’t save energy, reduce carbon emissions or eliminate waste. But – and this is real – Benjamin Moore has been a long-standing steward of the environment with its portfolio of Green Promise products including Aura, über-performance low-VOC paint; Natura Zero-VOC Interior Paint; and EcoSpec Zero-VOC Paint for commercial interiors.
The company’s been helping us specify and use green paint for a long time. Now, ben is making us awesomely cool.
Ben - the app
May 29, 2009
As a blogger I’m at liberty to write about anything. As a green blogger my posts should have some connection to sustainability. Usually they do. This one’s going to be a bit of a stretch, but really, this is so cool I can’t help myself.
On Monday, June 1, iPhone owners will be able to download a free app that, with the tap of a key, lets you snap a picture of any color and instantly match it to one of the more than 3,300 hues that comprise Benjamin Moore’s color system. Here’s how the application, known as ben, works.
“Simply glide a finger across the digital photo taken with the iPhone’s built-in camera, zoom into a color, and tap the “match” key. In just seconds, a strip of colors will appear below the photo, with the closest paint match highlighted. A simple shake of the phone and ben will provide up to four coordinating colors, creating an entire harmonizing palette based on the original selection. Favorites can be saved and enlarged to the size of the iPhone screen for easier viewing. There’s access, as well, to the full spectrum color wheel, which expands or contracts by fingertip control to focus on a color preference. That, too, can be translated into a Benjamin Moore color and saved as a favorite for future reference.”
That’s right, a complete color scheme based on whatever captures your fancy without ever leaving your home or office. Email it off to your clients. No more paint decks or color samples wasting all that paper or ink. Maybe that’s the environmental tie-in.
Naw, it isn’t. Using this app won’t save energy, reduce carbon emissions or eliminate waste. But – and this is real – Benjamin Moore has been a long-standing steward of the environment with its portfolio of Green Promise products including Aura, über-performance low-VOC paint; Natura Zero-VOC Interior Paint; and EcoSpec Zero-VOC Paint for commercial interiors.
The company’s been helping us specify and use green paint for a long time. Now, ben is making us awesomely cool.
Posted by Penny Bonda on May 29, 2009 | Comments (11)
Reader Comments
at 6/1/2009 12:40:56 PM, Faith Sheridan, ASID commented:
And I have a BB! I think this is wonderful and now I truly covet an IPhone!
at 6/1/2009 12:58:43 PM, Alicia Hanson commented:
I wasn't able to find the app. I need it for sure.
at 6/1/2009 1:09:55 PM, Darnel Aucoin, ASID commented:
I wasn't able to find the app either. Please advise.
at 6/1/2009 1:24:10 PM, bryanne Prichett commented:
Okay now I want the iphone. ;)
at 6/1/2009 1:39:37 PM, agartka commented:
the app is not available just yet...any idea when it will?
at 6/1/2009 2:50:10 PM, lisa commented:
Sherwin Williams has an app that is similar and is available now - Color Snap.
at 6/1/2009 6:51:17 PM, gl commented:
Just installed sherwin williams...could be very, very helpful.
gl,
brooklynmodern.com
at 6/1/2009 6:53:41 PM, gl, commented:
wow. works! perhaps isn't as well designed as Ben Moore but is cool and can save colors...etc.thx!
at 6/2/2009 7:06:39 PM, Penny Bonda commented:
Sorry folks. I've been told that Apple has had some sort of delay getting the app out, but ben should be up by the end of the week.
at 6/9/2009 11:31:21 AM, Penny Bonda commented:
Ben Color Capture(the app) is finally available. Look for it on your iPhone. I've also tried out Sherwin Williams Color Snap. Each has its pros and cons but both are equally cool.
at 6/10/2009 8:42:47 AM, Judy Girod commented:
very Cool!
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