Trending
Big Ideas: Michiel van der Kley's Project Egg Debuted at Dutch Design Week
Technology brings us together, but it can sometimes be isolating. ...
Big Ideas: S’well Water Bottles Stay Cold for 24 Hours
Photography Courtesy of S’wellThe reusable water bottle isn’t a new ...
Big Ideas: A2Arquitectos's Supersize Kaleidoscope at Hotel Castell dels Hams
Photography by Laura Torres Roa. The kaleidoscope was invented two ...
19 Big Ideas: We're Not Just Talking Scale. Innovation Leads the Charge
So, scale is one thing. When you’re talking Big Ideas, though, ...
10 Questions With... Maurice Mentjens
Prolific designer Maurice Mentjens, whose firm has won the Dutch ...

JOB ZONE

jobseekers:

employers:

 
Weekly Poll
Which flooring trend are you dying to specify?

    Calendar Upcoming Events
    Apr 01
    Moscow, Russian Federation

    Domotex Russia

    Apr 03
    New York, NY

    Blackman Cruz Auction

    Apr 08
    San Diego, CA, United States

    Boutique West in San Diego

    Apr 14
    Orlando, FL, United States

    Coverings '15: The Global Tile and Stone Experience

    Apr 14
    Milano, Italy

    isaloni/Cosmit - Salone Internazionale del Mobile


    Close Search by date

    or See All Upcoming Events

    industry_article_detail_left_zone

    ALU and Stephanie Goto Team for Creative Retail Display

    stephanie-goto-madhattan-alu-1.jpg


    When ALU needed to come up with a concept to showcase its vast portfolio of retail fixtures and modular systems at the annual A.R.E. Retail Design Collective in New York, the international retail display firm tapped architect and designer Stephanie Goto to help them think outside the box. In December ALU and Goto unveiled “Madhattan,” a virtual wonderland inspired by Lewis Carroll’s Alice in Wonderland fairytale. Using products and mannequins from ALU’s extensive collection, the team reimagined ALU’s SoHo showroom, and for one evening took members of the industry down the proverbial rabbit hole.


    With a background in hospitality design (her clients include restaurants Piora, Morimoto, Monkey Bar and Aldea), Goto was able to view ALU’s products with a fresh set of eyes. “I was attracted to the story of Alice in Wonderland and her journey,” says Goto. “Because of my non-retail background, I saw ALU’s pieces in different ways. I wanted to show that things aren’t always what they seem.”


    To create an “Enchanted Forest,” Goto took ALU’s best-selling AUTOPOLE system, a metal free-standing pole, and clustered several together into a stand of “trees.” Using green LED lights by Reveal Design Group and earthy scents pumped into the room by scent sculptor Christophe Laudamiel of Dreamair, guests were transported to another world using multiple senses.


    ALU MADHATTAN | Experience it from ALU on Vimeo.


    Other highlights of the event include an interactive “Looking Glass” video wall by + SCALE and a “Tea Party” made with ALU’s AGILE suspension system and MOBILE circular tubes. A series of glowing cubes mimicked the black-and-white pattern of a chess set. One of the cubes was transformed into a “tea kettle” by drilling a hole in the top and allowing puffs of various Dreamair scents to billow out the top. A selection of electronic pop and club music piped into the background gave this area of the showroom a party-like vibe.


    stephanie-goto-madhattan-alu-2.jpg


    “Madhattan” will continue to be on display at ALU’s third-floor showroom at 50 Greene St. now through late winter. Viewing hours are 9 a.m. to 5 p.m. Monday through Friday.



    stephanie-goto-madhattan-alu-3.jpg

    industry_article_detail_central_zone