Trending
Experience the Global Language of Light at LIGHTFAIR International 2015
Sponsored by LIGHTFAIR International LIGHTFAIR International (LFI) is the world’s ...
Brent Wadden Exhibit Opens at Mitchell-Innes & Nash in NYC
When a painter puts down his brushes, he might still ...
Ones to Watch: Elyse Graham
In the little over a year that Elyse Graham has ...
An Architect’s Artist: Jorge Palacios Sculptures in New York
If you mixed the sculptural styles of Barbara Hepworth, Henry ...
Interior Design March 2015
Featured projects, walk-throughs, products, news and more from the March ...

JOB ZONE

jobseekers:

employers:

 
Weekly Poll
Which flooring trend are you dying to specify?

    Calendar Upcoming Events
    Apr 01
    Moscow, Russian Federation

    Domotex Russia

    Apr 03
    New York, NY

    Blackman Cruz Auction

    Apr 08
    San Diego, CA, United States

    Boutique West in San Diego

    Apr 14
    Orlando, FL, United States

    Coverings '15: The Global Tile and Stone Experience

    Apr 14
    Milano, Italy

    isaloni/Cosmit - Salone Internazionale del Mobile


    Close Search by date

    or See All Upcoming Events

    industry_article_detail_left_zone

    NYSID Hosts Panel With Holiday Window Icons

    macys-new-york-holiday-window-decorations.jpgA 2013 holiday window at Macy's. Photo courtesy of Macy's.


    To explore the topic of visual merchandising at some of the most legendary holiday meccas, the New York School of Interior Design assembled a panel of three leading figures in the field: Tom Beebe, vice president of creative services for the W Diamond Group; Harry Cunningham, senior vice president of store planning, design, and visual merchandising for Saks Fifth Avenue; and Paul Olszewski, visual director of windows and interior flagship marketing for Macy’s.


    The panelists moved past the enchantment and imagination to prove there's much more than pixie dust behind the iconic New York windows. The actual tradition dates back to the 1870’s when Macy’s Herald Square was the first to decorate its windows with holiday-themed merchandise. The practice was soon understood as a means to effectively draw spectators inside to shop. Evolving to incorporate window elevators, electricity, and mechanized pieces, the displays became increasingly elaborate. By 1938, Lord & Taylor presented the first purely decorative windows completely without merchandise. Today, visual merchandisers grapple with ever-changing technology and how to incorporate interactive features to engage their audience.


    macys-new-york-holiday-window-decorations-2.jpgA 2013 holiday window at Macy's. Photo courtesy of Macy's.

    As Olszewski said, “It’s a good thing we like Christmas, because we live with it all year long.” The process truly never stops for these visual merchandisers and their teams of 60 to 75 people. During the month of December, the departments are already brainstorming ideas for the following year. By early spring, final ideas and storyboards must be approved. Just as the summer sun hits, construction starts and frantic pace continues until final installation. Cunningham joked that as New York was melting in the humid heat, he was busy building yetis, the current subject of his holiday windows at Saks Fifth Avenue.


    The panelists were asked how they measured the effectiveness of the windows among thousands of visitors each hour (Macy’s averages 7,000 per hour). Cunningham answered simply: “Dirty glass equals success.” Seeing kids press their faces and hands up against the glass in amazement, it would be difficult to argue the contrary.

     

    Saks Fifth Avenue The Yeti StoryA Saks Fifth Avenue 2013 holiday window. Photo courtesy of Saks Fifth Avenue.

    industry_article_detail_central_zone