Advertisement
Continue to Site »

 
Trending
IIDA Illinois Chapter Names RED Award Winners
Emerging Professional Award: Bow & Stern Oyster Bar by VARA ...
Masters of the House: Gildas Loaëc and Masaya Kuroki’s Maison Kitsuné Boutiques
Talk about a mash-up. An architect by training, Masaya Kuroki ...
10 Questions With... Nicolas Gwenael
After earning his Master’s degree in Industrial Design at the ...
Salone Satellite: 15 Emerging Designers to Watch
  >>See more products, news, videos, and live coverage from ...
Louis Vuitton Expands its Luxe Travel Line
  >>See more products, news, videos, and live coverage from ...

JOB ZONE

jobseekers:

employers:

 
Weekly Poll
Which flooring trend are you dying to specify?

    Calendar Upcoming Events
    May 08
    New York, NY, United States

    Spring Masters New York

    May 12
    Miami , FL, United States

    Maison & Objet AMERICAS

    May 13
    Las Vegas, NV, United States

    HD Expo: Hospitality Design Event

    May 14
    Atlanta, Georgia, GA, United States

    AIA Convention 2015

    May 15
    New York, NY

    Design at Launch


    Close Search by date

    or See All Upcoming Events

    industry_article_detail_left_zone

    Bittertang and Michael Bastian Team for BOFFO Building Fashion

    BOFFO Building Fashion Michael Bastian BittertangBittertang and Michael Bastian's Building Fashion for BOFFO at SuperPier, New York. Photography by Evan Joseph.


    An imaginative collaboration between fashion designer Michael Bastian and whimsical design firm Bittertang takes center stage at this year’s Building Fashion event at New York’s Hudson River Park. Developed by BOFFO, a non-profit public arts organization known for their creative matchmaking between interdisciplinary artists and designers, Building Fashion celebrates the relationship between fashion and architecture through a conceptual pop-up shop.

     

    “The BOFFO Building Fashion installation allowed us to approach retail in a radically new way,” says Michael Loverich of Bittertang. “Retail in this scheme is all about mood and experience. . .It’s about playfully choreographing the visitor’s experience and bringing them closer to Michael Bastian's vision for the fall collection.”


    Shipping containers at SuperPier house what at first glance appears to be a large haystack. A tentlike opening leads to a glowing wax room, which terminates in an inner chamber featuring Michael Bastian’s Fall/Winter 2013 collection, inspired by the American Gothic paintings of Andrew Wyeth, as well as custom furniture and several collaborations with G. Frost and Josh Bennett.

     

    BOFFO Building Fashion Michael Bastian BittertangInside Bittertang's structure with walls of beeswax. Photography by Evan Joseph.

     

    The experience is highly sensory. The light and smells change as visitors move inward toward the center of the space. The smell of hay is prevalent from outside the installation, while the inside smells of warm beeswax. Bastian says, “The beauty of a collaboration like this is how ephemeral it is and how you can take risks you usually wouldn’t with a permanent retail space. . .[I]t allows everyone to focus on creating a beautiful moment."

     
    BOFFO co-founder Faris Al Shathir says, “We select fashion designers that are ready to step into retail and Michael is at that point. Bittertang submitted a strong proposal with innovative use of materials and bold forms that we knew would intrigue people keen to Michael's aesthetic and FW13 Collection."

    BOFFO Building Fashion Michael Bastian BittertangThe back room featuring Michael Bastian's Fall/Winter 2013 collection. Photography by Evan Joseph.

    industry_article_detail_central_zone