Trending
Cosentino Names 2015 Silestone Trendspotters
Christopher Kennedy (Palm Springs, CA); Drew McGukin (New York); Theresa ...
Janet Echelman's Massive Aerial Art Looms Over Boston
Boston-based sculptor Janet Echelman, recipient of the 2014 Smithsonian American ...
A Techy Conference Table With Soul? We Found One.
Sponsored Content by Indiana Furniture We’re thinking of the One10 ...
Jeppe Hein Wants You to Touch the Art at Brooklyn Bridge Park
Jeppe Hein’s 'Mirror Labyrinth NY' in polished stainless steel and ...
Morpholio Project's Inside2015 Awards Emerging Designers
This week Morpholio Project named the winners of the Inside2015 ...

JOB ZONE

jobseekers:

employers:

 
Weekly Poll
Which flooring trend are you dying to specify?

    Calendar Upcoming Events
    May 25
    Gaziantep

    Domotex Turkey

    May 29
    Los Angeles, CA, United States

    Dwell On Design

    May 31
    New York, NY, United States

    NYU International Hospitality Industry Investment Conference

    Jun 03
    New York, NY

    BLLA Boutique Hotel Investment Conference

    Jun 08
    Carlsbad, CA, United States

    HOTEC Design


    Close Search by date

    or See All Upcoming Events

    industry_article_detail_left_zone

    How Software Fundamentally Changed Design: Gensler

    “While new software applications enable us to push design innovation further and higher, like the advanced 632-meter tall Shanghai Tower project in Shanghai, China, software means different things to different people depending on the application and need,” says Craig Kolstad, Dallas-based design director for Gensler.


    Though Kolstad views software as “the essential design environment in which we communicate and collaborate together to achieve new levels of sophistication and innovation,” he is quick to remind his team that they’re the ones in control. “If the program is not meeting your needs, switch to another platform or go back to the pencil and start from scratch. It is the back and forth process between analogue and digital environments that produces the best work.”


    Officially a 3DMax firm, Gensler sees Rhino, Grasshopper and Sketch Up becoming the standard for design investigations. Which to use depends on the desired end result. Kolstad says Rhino—developed for complex geometries found in industrial design—is a highly effective toolset for interior design applications, especially curvilinear forms. Grasshopper, a Rhino plug-in, allows custom script development and importing of script tools.


    “What is a script you ask? Basically, it’s a custom set of program instructions that plug into Rhino, to override and control its magnificent modeling capabilities,” says Kolstad.


    That means the firm can use Grasshopper for certain complex geometric problems that require greater designer control, like a perforated screen. The plug-in also allows them to automate pattern development, or set up a matrix of parametric variables to control aperture size, location, orientation, spacing, etc. The variables can be adjusted together or independently. Gensler used Grasshopper in the development of the Reunion Tower in Dallas as well as in building façade studies and various other projects.


    “It’s an exciting time to be a designer,” says Kolstad.



    <<Back to main article
    TVS Design
    5+design
    Eric Safyan
    Perkins + Will

    industry_article_detail_central_zone