site_header_zone


 
Trending
10 Questions With... Amale Andraos
There's an inspiring new guiding force at Columbia University’s Graduate ...
Behind Closed Doors: Exclusive Openhousenewyork 2014 Preview
Interior Design’s favorite talents reveal their homes and offices for ...
Water, Water Everywhere: Water Tank Project Debuts in NYC
Thirsty? Most of us can just turn on the tap. ...
The Wild West: NYC’s 11th Avenue Gets Gotham Market and Gotham West
Usually found in the toniest of neighborhoods, the food hall ...
10 Sustainable Stories for World Green Building Week
  In honor of World Green Building Week 2014 (September ...

JOB ZONE

jobseekers:

employers:

 
Weekly Poll
Which product trend has had the biggest impact on this fall's trade shows?

    industry_article_detail_left_zone

    Savannah College of Art and Design: Teaching Real-World Problem Solving

    When Khoi Vo, chair of the interior design department at Savannah College of Art and Design (SCAD) noticed the industry trending toward interdisciplinary collaboration, he immediately added related learning projects to his program’s curriculum, and made it a primary focus. That was four years ago. Today SCAD partners with dozens of companies, offering students real world learning opportunities. 


    In one such project—dubbed Interdisciplinary Collaboration Studios—students in advertising, architecture, fashion, furniture design, graphic design, marketing management and service design worked with Benetton’s interior design department to design a new flagship store. SCAD students participate in about 50 similar projects annually.

    KhoiVo“Students explored the notion of consumerism and how new paradigms in retail experiences can be created through new store designs, systems and materials that are informed by and reflect the Benetton brand,” says Vo. Undertaking marketing research and creating user focus groups to understand the shifts in retail trends and what customers want, the student teams created advertising and media campaigns, and in-store communications, and designed store layout and retail systems. These were then incorporated into the flagship store design to reflect concepts for the future of fashion retailing.

    Other completed projects include designing new portable collection centers for Goodwill Industries, and creating design proposals for a non-denominational chapel at Memorial Health University Medical Center. Companies such as Cellular Sales, Intercontinental Hotels Group and Herman Miller are also working with the school.

    <
    School at the Art Institute of Chicago: The Rise of Multidisciplinary Design
    California College of the Arts: Working For and Around New Technologies
    Domus Academy School of Design at NSAD: A Growing Global Design Marketplace
    Philadelphia University: Forming Alliances With Industry Partners


    industry_article_detail_central_zone