Advertisement
Continue to Site »

site_header_zone


 
Trending
10 Questions With... Sawyer Berson
  New York-based Sawyer Berson, founded in 1999, has caught ...
DIFFA Hosts Third Annual Picnic by Design
Julie Schuster Design Studio's basket for DIFFA Picnic by Design. ...
AIA|LA Names 2014 Presidential Honorees
  The AIA|LA Board of Directors has chosen the winners ...
15 Inspiring Designers to Follow on Instagram
To mark the launch of Morpholio’s Board 2.0 app and ...
Students Design Lookout at Loch Lomond & the Trossachs National Park
Photography by Ross Campbell.   “The bonnie, bonnie banks of ...

JOB ZONE

jobseekers:

employers:

 
Weekly Poll
What's the biggest challenge your firm faces with clients?

    industry_article_detail_left_zone

    Eyes on Fashion: Barneys New York Store Windows

    No doubt about it. Dennis Freedman had a tough act to follow. When Simon Doonan was Barneys New York’s creative director, he made the Upper East Side flagship’s windows a must-see destination. But Freedman countered with an impressive résumé of his own. W magazine’s founding creative director, he arrived courtesy of Barneys CEO Mark Lee, a longtime friend. 


    “My career has always been about collaboration,” Freedman says. “At W, it was mostly with photographers and editors. Here, I’m working with a visual display team as well as interior designers, architects, and artists, even scientists.”
    About those window displays. Freedman makes them witty, surprising, and surreal, with a soupçon of danger. His takes on provocateurs such as musician Lady Gaga, shoe designer Christian Louboutin, and fashion editor Carine Roitfeld— while avoiding imagery that’s slick or high-tech. “I keep the technology simple but the execution complex,” he explains.
    The windows change approximately every six weeks. “With the seasons or when we have new products,” he notes. Take a tour of the past year.

    industry_article_detail_central_zone