Trending
Google Taps Heatherwick Studio and BIG for Next HQ
  Google has named Heatherwick Studio and Bjarke Ingels Group (BIG) ...
Design at Launch to Debut at New York Design Week
Smaller Objects is a new line by Claesson Koivisto Rune, ...
New York’s Woolworth Building Reopens to the Public
The crossing of the lobby, showing a vaulted ceiling with ...
Kohler Expands Popular Artifacts Collection To The Kitchen
The best home decor isn’t just beautiful, it’s timeless. Beauty ...
10 Questions With... Matthew Hufft
Craft-forward architect Matthew Hufft has earned international attention for an ...

JOB ZONE

jobseekers:

employers:

 
Weekly Poll
Which flooring trend are you dying to specify?

    Calendar Upcoming Events
    Mar 08
    Coronado, CA, United States

    BITAC Luxury North America 2015

    Mar 09
    Palm Springs, CA, United States

    Interior Design's Giants of Design 2015

    Mar 10
    Frankfurt, Germany

    ISH - Messe Frankfurt

    Mar 10
    Singapore, Singapore

    Maison & Objet Asia

    Mar 12
    San Francisco, CA, United States

    One Night Only San Francisco 2015


    Close Search by date

    or See All Upcoming Events

    industry_article_detail_left_zone

    Haworth Reveals New Online Store and App

    Haworth Very Wire Stackers and a Haworth Collection SEO4 Table.

    Haworth Very Wire Stackers and a Haworth Collection SEO4 Table. Photo courtesy Haworth.

    This month, fans of industry leader Haworth can stop window shopping and start Windows (or Mac, or Linux) shopping, as the family-owned and privately-held company launches an online store and iPad app.

    The new retail destination, store.haworth.com, boasts a fresh, clean layout for a full range of furniture, interior architecture, and technology solutions. “With the online store,” says Kurt VanderShuur, corporate brand director, “Haworth brings decades of expertise in design, craftsmanship and ergonomics to dining rooms, home offices, and rooms in between.”

    Clients can scale, design, and color their spaces using the website’s “Help Me Choose” section. Then they can take their choices off the screen and into an augmented reality with their iPad, utilizing a live camera view to visualize products in any environment in real-time.

    Haworth Reside Angled Leg table and a Zody Task chair. Photo courtesy Haworth.<br>

    Haworth Reside Angled Leg table and a Zody Task chair. Photo courtesy Haworth.

    “The augmented reality app brings a simple interface to a sophisticated technology and allows customers to use the camera on their iPad to visualize how Haworth furniture will look in their home,” says Tom DeBoer, alternative markets manager at Haworth.

    For more information, see store.haworth.com, or go bricks-and-mortar at Haworth’s global network of 600 dealers in over 120 countries.

    Haworth Store 4 Reside Straight Leg table and Candor Wood Seating. Photo courtesy Haworth.

    Haworth Store 4 Reside Straight Leg table and Candor Wood Seating. Photo courtesy Haworth.

    industry_article_detail_central_zone