Trending
Watergate Hotel to Open Ron Arad-Designed Spaces This Fall
Rendering of The Watergate Hotel lobby, designed by Ron Arad. ...
Preview "Shelter: Rethinking How We Live in Los Angeles"
MAD's Sky Village will appear in the A+D Museum's inaugural ...
ASID Reports Good News for Industry 2015/2016 Recovery
With the release of the Interior Design 2015/16 Outlook and ...
Studio Libeskind Reveals Plans for Rome's Three Towers
Rome's future Three Towers by Studio Libeskind. Image by Studio ...
5 NeoCon Takeaways: Wellness, Privacy, Ottomans and More
Every year, NeoCon arrives as the harbinger of new product ...

JOB ZONE

jobseekers:

employers:

 
Weekly Poll
Which flooring trend are you dying to specify?

    Calendar Upcoming Events
    Jul 12
    Los Angeles, CA, United States

    Interior Design's re:Source Los Angeles 2015

    Jul 19
    Nashville, TN, United States

    BITAC Purchasing & Design East 2015

    Jul 21
    New York, NY

    The 11th Annual First Look

    Aug 02
    Las Vegas, NV, United States

    Las Vegas Market Summer 2015

    Aug 30
    New York, NY, United States

    BITAC Global 2015


    Close Search by date

    or See All Upcoming Events

    industry_article_detail_left_zone

    Principals Roundtable: The Impact of Technology on Design

    Pryor Callaway's mannequins in the future-themed bedroom at the 2012 Boffo Show House. Photo by Karin Kohlberg.

    This is the third in a series of articles that will cover the main issues discussed at the recent principals roundtable held by IIDA and Interior Design at the magazine’s One Night Only event in Washington, D.C.

    It’s impossible to have a conversation about design these days without also talking about technology. Interior Design's recent principals roundtable in Washington, D.C., brought together a group of design leaders from regional firms and manufacturers—large and small—and they all agreed: technological advances are deciding the course of everything from manufacturing processes, to the design process, to what clients expect out of finished spaces.

    Manufacturers voiced excitement at the opportunity for new manufacturing methods to open doors for designers and manufacturers to jointly challenge traditional design narratives. “We hope this innovation is a continuing trend,” remarked an executive at a luxury wall-coverings manufacturer. (To ensure a frank and open conversation about the high priority issues impacting the design industry, Interior Design and IIDA agreed not to identify attendees.)

    Perhaps the biggest impact technology has had on the industry is giving designers and companies new metrics around which to measure success. User experience is a watchword that resonates everywhere from broad trends in office and health-care design all the way down to the design of a  shower fixture in a hotel room—one executive at a large kitchen and bath brand quipped, “There is an enormous amount of attention on the guest shower experience again. So thank you all for calling to complain to the general managers!”

    No more was this increasing focus on user experience evident than when the conversation turned to branding. Interior Design publisher Mark Strauss asked the room, “Considering the supersaturated technological world we live in, are companies more and more concerned with being branded?”

    The answer? It’s complicated. One partner at a small firm put it this way: “Ten years ago, people wanted visual impact. They wanted to be McDonalds, with the golden arches.” In today’s cultural climate, however, the very definition of branding has changed to fit the user experience model. He went on, “Branding touches all elements of design. You don’t simply apply a brand to a space, you create an environment for the user that reflects the brand.”

    As the conversation drew to a close, Strauss remarked, “With all of this change and all of this new technology, it really does still come down to touching humans, and asking ourselves, ‘How can we do that?’” This was heartening news, certainly, for a roomful of designers whose passion for creating memorable, distinctive spaces is palpable.

    More:

    Principals Roundtable: Is Hospitality the Future of Design?
    Principals Roundtable: Managing Client Expectations

    industry_article_detail_central_zone