site_header_zone


 
Trending
Marble Trends Spotted at London Design Festival
Building on its virality at Salone del Mobile in Milan ...
Fabrica Installs Extra-Ordinary Gallery at Ace Hotel London
Photography by Peter Guenzel/Ace Hotel London Shoreditch.   At first ...
Herman Miller Targets Office Nomads With Design Challenge
Jot that office product idea down now: It could be ...
Brown Jordan Acquires Tropitone Furniture
Skye chaise lounge by Brown Jordan.   Leading outdoor furniture ...
Harry Hinson, A Stalwart of American Design, Dies at 76
Photo courtesy of The Peak of Chic.   The passing ...

JOB ZONE

jobseekers:

employers:

 
Weekly Poll
Which September trade show are you dying to attend?

    Question
    Which museum or gallery provides the most inspiration for your design work?
    Answer

    industry_article_detail_left_zone

    Carmichael Lynch Turns Water Tower into Public Art

    Advertising agency Carmichael Lynch has collaborated with the Minneapolis College of Art and Design (MCAD) to elevate the 100-year-old landmark water tower atop their office building into a vehicle for sharing art with the public. Each evening after sunset, a loop of art created by students at MCAD is projected onto “Rusty,” the Minneapolis-based company's nickname for the water tower.

    To select the art work for the projections, Carmichael Lynch held a competition earlier in the year attracting over 40 submissions. The winning entry received $1,000 and is one four mapping projections looped  to play every night. The IT team at Carmichael Lynch configured the students' designs to appear on the tower from a large projector stationed on top of the building’s roof.



    "Public art spaces like Rusty are rare to come by," said Dave Damman, chief creative officer at Carmichael Lynch. "Our work is meant to inspire and the students at MCAD were eager to help bring art to the community. That's why Minneapolis is such a cool city."

    See a video of the project here.

    industry_article_detail_central_zone